Issue link: https://beckershealthcare.uberflip.com/i/976338
64 make the best care choices. When choosing a surgeon, for example, consumers are pretty much le grasping at straws when trying to determine how good the surgeon is. Indeed, it is difficult to assess the quality of the surgeon's work because consumers don't know how many similar procedures the surgeon has performed, how many patients have died following surgery, what percentage of the surgeon's work has to be corrected, or what percentage of patients wind up with infections following surgery. As an ASC, however, your organization could make it easy for consumers to appreciate all that value-based care has to offer by: Ensuring that clinicians are following best practices – and then trumpeting your success. To help guarantee that surgeons produce the best results, your ASC can prompt surgeons and other care providers to follow established, proven best practices. To do so, consider using online tools that draw upon published literature to provide the care team with an understanding of surgical best practices. From there, your organization can then document specific results. As such, your ASC could, for instance, show consumers that 90% of the patients who have been treated by a specific surgeon recover 40% faster than the average patient. Produce the customer service that truly satisfied. In addition to providing the clinical care that will result in the best outcomes, it's important that all staff members work together to offer the best experience possible. All staff members – including non-clinical staff who are responsible for meeting and greeting patients – need to work diligently to ensure that patients are comfortable and their needs are met at all times to create a truly satisfying experience. As such, patients will be more likely to offer positive referrals both through their in person contact with others and via various social media channels. Provide an accurate, easy-to-digest bill. Consumers don't only want to have confidence in the care they are receiving, they want to have confidence in the bill that they are provided with. When consumers go to the grocery store, everything is marked and they know exactly what they paid for. Increasingly, consumers are expecting to have the same experience with their healthcare providers. By using trained and experienced ASC billing staff who will use a standardized and compliant approach to coding and billing, your ASC can confidently provide accurate bills that make it possible for consumers to understand charges as well as the cost savings associated with value-based care. By following these strategies, your ASC can not only improve outcomes, enhance the care experience and reduce costs – but do so in a manner that enables consumers to truly acknowledge and ultimately appreciate the value that is inherent in value-based care. n References 1. Kaiser Family Foundation. 2015 Employer Health Benefits Survey. https://www.kff.org/report-section/ehbs-2015-summary- of-findings/ 2. Benefitfocus. Benefitfocus Data Finds Employers in Education, Manufacturing and Retail Taking on Greater Share of Premiums for High-Deductible Health Plans to Drive Adoption. https://www. benefitfocus.com/press/releases/the-state-of-employee-benefits- 2017-industry-edition 3. American Journal of Managed Care. Impact of Consumer-Directed Health Plans on Low-Value Healthcare.http://www.ajmc.com/ journals/issue/2017/2017-vol23-n12/impact-of-consumerdirected- health-plans-on-lowvalue-healthcare 4. Phoenix Spine. https://www.phoenixspine.com/knowledge- center/ambulatory-surgery-centers-lower-infection-rates-hospitals/ 5. Journal of the American Medical Association. Surgical Site Infections Following Ambulatory Surgery Procedures. https:// jamanetwork.com/journals/jama/fullarticle/1829988 6. American Journal of Infection Control. Surgical Site Infection: Incidence and Impact on Hospital Utilization and Costs. https:// www.ncbi.nlm.nih.gov/pubmed/19398246 By following these strategies, your ASC can not only improve outcomes, enhance the care experience and reduce costs – but do so in a manner that enables consumers to truly acknowledge and ultimately appreciate the value that is inherent in value-based care.