Conference Materials

• TRACK A – Improving Profits, State of the Union for ASCs, Keynotes • TRACK B – ASCs, Financial Issues, Orthopedics and Spine • TRACK C – Physician Hospital Ventures and Issues, GI, Pain Management and Anesthesia Issues • TRACK D – Revenue Cycle, Out-of-Network, Billing and Coding Issues • TRACK E – Transactions, Legal and Valuation Issues • TRACK F – Patient Safety, Quality and Accreditation Issues • AEU CREDIT TRACK S E S S I O N T R AC K S David Axelrod, Senior Political Commentator, CNN, and Host, The Axe Files; Director, University of Chicago Institute of Politics; Senior Advisor to President Barack Obama (2009- 2011) David Axelrod served as senior advisor to President Barack Obama during his historic campaign for the presidency in 2008, his first two years in office, and his reelection in 2012. Today, Axelrod serves as Director of the Institute of Politics at the University of Chicago, a senior political commentator for CNN, and host of The Axe Files podcast, a series of interviews with key figures in the political world. He was inducted into The American Association of Political Consultants' Hall of Fame in 2013. His New York Times best-selling memoir, BELIEVER: My Forty Years in Politics (February, 2015), spans forty years which include corruption and transformation, turmoil and progress—offering a look behind the closed doors of politics while issuing a thrilling call to democratic action. This powerful, inspiring memoir is enlivened by the charm and candor of one of the greatest political strategists in recent American history. Bobbi Brown, Makeup Artist, Author, Entrepreneur & Founder of Bobbi Brown Cosmetics and Beauty Evolution Bobbi Brown was the first person to invent a makeup that did not help women conform to the trendy definition of pretty but instead highlighted every individual's natural beauty. Her first lipstick, Brown #4, and the nine brown-based colors that followed it are fresh, healthy and in high demand. Bobbi's products reflect her philosophy that "the secret to beauty is simple – be who you are." This message is inspirational and it is why women trust Brown to make them look and feel their best. Bobbi's message of self-esteem resonates with everyone and her business model is as personal as her products. Bobbi believes that it is important to maintain her integrity and her vision, and therefore retains creative control in her company. She shows that ascribing to foundational principles facilitates a harmonious relationship between business, family and self. Lou Holtz, Legendary Football Coach and Analyst, ESPN (2004-2015) One of the most celebrated and accomplished coaches in sports history, Lou Holtz has made a career of inspiring his players and motivating them to be winners. Most notable for taking the struggling Notre Dame football program and building it into being a national powerhouse, Holtz is the only coach in NCAA history to lead six different programs to bowl games and the only coach to guide four different programs to the final top 20 rankings. Holtz's humor and humility endear him to audiences as he helps them learn to assess their strengths, work as a team and embrace the values that can help improve any organization. Whether it's helping people understand what's important, encouraging people to hold themselves accountable or making leaders of followers, Holtz's advice puts audiences on the road to achievement. Holtz brought his experience and charisma to ESPN as an analyst for the network's college football coverage from 2004- 2015. He is also the author of the best-selling Winning Every Day: The Game Plan for Success, The Fighting Spirit: A Championship Season at Notre Dame and Wins, Losses, and Lessons: An Autobiography. In 2015, Holtz made his debut as a golf analyst on SiriusXM Radio as the host of Holtz in One, where he can be found sharing his passion for the game of golf, discussing the latest news and events on the PGA Tour, and sharing his many stories from the course. Holtz can also be heard on SiriusXM discussing college football on The Playbook and SiriusXM College Football Tailgate Show. Reince Priebus, Former White House Chief of Staff (2017); Chairman of the Republican National Committee (2011-2017) Reince Priebus was named White House Chief of Staff shortly after the 2016 campaign. Prior to managing the White House staff, Priebus served as the longest-serving chairman of the Republican National Committee in modern history. He oversaw a dramatic turnaround of the RNC, rescuing its finances, repairing its operations and rebuilding its ground game. By welcoming new voters and harnessing the power of new technologies, Priebus built the infrastructure needed for landslide GOP victories. He left the RNC as one of the winningest chairmen of either political party in American history. 175 SPEAKERS, INCLUDING PHYSICIANS, DIRECTORS OF NURSING, ADMINISTRATORS, OWNERS AND CEOS DIRECTLY FROM SURGERY CENTERS

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