Issue link: https://beckershealthcare.uberflip.com/i/912958
26 26 CEO/STRATEGY Ascension to Rebrand Care Sites in 6 Additional Markets By Kelly Gooch S t. Louis-based Ascension is re- branding sites in Texas, Alabama, Florida, Kansas and New York. In a news release, the nation's largest nonprofit Catholic health system said hospitals and other care sites in six markets will rebrand under the Ascen- sion name. They are: • Seton in the Austin region and Provi- dence in Waco, Texas • Sacred Heart in the Pensacola, Fla., region and Providence in Mobile, Ala. • Lourdes in Binghamton, N.Y. • St. Vincent's in Birmingham, Ala. • St. Vincent's in Jacksonville, Fla. • Via Christi in Wichita, Kan., and cen- tral Kansas The rebranding is part of Ascension's national unified brand strategy. The system said it initially rebranded sites in its two largest markets, Mich- igan and Wisconsin. The rebranding sites in the six additional markets rep- resents the next phase. "During this time of change in our industry, we are empowered to con- tinue strengthening Catholic health- care as we fully transition to a unified brand," said Ascension President and CEO Anthony Tersigni, EdD. "Our brand identity is rooted in our mission to deliver compassionate, personal- ized care to all, with special attention to persons living in poverty and those most vulnerable. The adoption of a consistent identity across our systems of care fosters collaboration and ulti- mately ensures our patients receive the right care in the right setting at the right time through a truly integrated national system." Nick Ragone, Ascension's chief mar- keting and communications officer, echoed Dr. Tersigni, saying, "A unified, consistent brand makes it easier for consumers to navigate sites of care from a brand they trust, both physical- ly and online, and with mobile devices, where most healthcare engagements now begin. Moreover, our unified identity supports our shift to a more quantitative marketing model that is allowing us to better understand the people we serve and anticipate needs before they even enter our doors. It means having a strong, accessible brand that consumers trust and find convenient and connected." n Should Companies Stop End-of-Year Performance Reviews? By Leo Vartorella M any companies have abandoned traditional year-end perfor- mance reviews in favor of more frequent, less formal check- ins. While there is not much data on how this technique has affected performance, a new study found that it has a very positive effect on employee engagement, according to strategy + business. A research group at the New York City-based NeuroLeadership Institute studied 27 companies that have gotten rid of their formal ratings and were between two and five years into the new performance management frame- work. Twenty-two of those firms tracked employee engagement in that time, and all those firms found their rates of employee engagement had increased aer they implemented the less formal system. An important step in making this framework effective is creating a reg- ular template to follow for the informal conversations. Just because they aren't formal reviews doesn't mean there shouldn't be structure. Leaders should make sure to not only discuss past performance but also focus on the future and establish goals to check in on during the next meeting, the report states. is informal system does not just improve employee engagement; it also helps employees move from a fixed mindset to a growth mindset. Giving workers a numbered performance rating encourages them to feel static in that ranking, but conversations about the future foster a growth mindset that keeps employees thriving. n Contact us today to get started! 888-416-2409 • bids@eSutures.com In only a few days, you can turn excess inventory into usable capital with our streamlined and simple process. For more information, or to begin the bid process, please call 888-416-2409 or email bids@eSutures.com. Don't let your extra product inventory go to waste! eSutures.com is interested in purchasing your in-date, short-dated and expired products in full selling units, open boxes and even individual, loose units. WE CAN PURCHASE: • Ethicon Suture • Ethicon Endosurgery • Covidien Suture • Covidien Endosurgery • Synthes • Arthrex • Bard • Gore • Masimo • Applied Medical and more! Sell Your Surplus Surgical Inventory to eSutures.com