Becker's Hospital Review

69 Executive Briefing Breaking Barriers M ost healthcare leaders agree that the road toward inno- vation is not a road you travel alone. Progress requires deep and trusted partnerships, grounded in collabora- tion, with each partner sharing in both rewards and risks. This is particularly true for health systems when it comes to choosing an IT vendor. Recognizing this, Philips works side-by-side with healthcare customers to identify and implement meaningful solutions cus- tomized to each organization's needs and challenges. Philips has partnered with leading healthcare institutions na- tionwide to drive clinical value through an array of unique re- lationships. For 30 years, Philips has worked with Miami Cardi- ac and Vascular Institute on a number of innovative solutions, including an image-guided cardiovascular platform, 3-D ab- dominal imaging and an endovascular suite to advance IT in- tegration and improve workflow and patient care. Greenbrae, Calif.-basedMarin General Hospital and Philips collaborated on a technology-enabled health center that houses a compre- hensive breast health program with patient-centered environ- ments, from public spaces to imaging and procedure areas. Philips 15-year partnership with Augusta (Ga.) University Health focuses on optimizing Augusta's radiology suite and monitor- ing services to deliver patient-centric care. "We tried to build these types of complex relationships with ven- dors in the past, but we were unsuccessful," said James Rawson, MD, professor of radiology at the Medical College of Georgia at Au- gusta (Ga.) University. "When we began discussions with Philips, we saw a potential partner that was committed to making a new model of care. We found an alignment of values and strategic goals that includes working with our patients to improve their care." Underpinning each of these partnerships is Philips' primary goal of simplifying health IT to improve productivity and expe- rience for both patients and clinicians. While there are many healthcare challenges to address, Philips prioritizes four areas of opportunity: simplifying data and in- sight gathering; driving improved treatment and outcomes; removing excess costs from the system; and giving patients and staff better experiences. They have developed solutions to achieve these goals in the hospital setting, the home and across populations. In the hospital, Philips' integrated portfolio of products and solutions allows all care team members to view the patient's his- tory from diagnosis through treatment, fostering collaboration and avoiding unnecessary or duplicative testing. In the home, Philips' technology helps predict elderly patients at risk of needing emergency transport in the next 30 days and connecting them with more cost-effective interventions. Across populations, Philips' data scientists map billions of data points to deliver an integrated, comprehensive view of almost the entire patient journey. "The relationship we have with our customers is fundamentally changing," said Frans van Houten, CEO of Royal Philips. "We want to partner with you in thinking about how to improve peo- ple's lives further. We want to share with you our expertise in health and well-being, technology, information systems and business processes — and, more and more — we will be judged by the results you achieve." n Sponsored by: Philips Building Transformational Relationships By Dr. Carla Kriwet - Chief Business Leader, Connected Care & Health Informatics, Philips W e're ap- proaching a reality where the moment any patient arrives at a hos- pital, the clinical team already has a clear and comprehensive picture of that person's health. This information may include a recent history of their vitals and their medical record. Think for example of a sleep apnea patient having information on their sleep quality and patterns automatically fed to their doctor from a wearable biosensor. Or a cardiol- ogy patient whose vital signs have been transferred from the ambulance to the hospital. While these solutions exist today, they often work independently. The biggest challenge for an effective roll-out is infor- mation silos. These are often the product of the processes in place in our hospitals today, in addition to a lack of interopera- bility between different devices and sys- tems. And it gets more complicated as lines blur between the hospital and the home, with patients today taking greater charge of their own health and collecting data on their own. That is, unless we can get ahead of this trend by transforming clinical information sharing with advanced healthcare technology. Philips is committed to creating solutions that enable the best clinical and economi- cal outcomes. We're moving, for example, from simply collecting years and years of data-rich images of patient tumors to pairing this information with artificial in- telligence. Today we can present a cancer patient with a treatment plan based on intelligence from patients with a compa- rable patient record, who went through a similar experience. This is a transformation of care delivery that's enabled by greater access to information, but more impor- tantly, it's only made possible by greater access to the right information in context. We are moving beyond diagnosis by us- ing predictive analytics that can aid care- givers in identifying subtle signs of de- terioration in a patient's condition, hours before a potential adverse event occurs. This allows physicians and nurses to treat

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