ASC Communications, Inc.

September, October 2017, Becker's ASC Review

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8 ASC MANAGEMENT Orthopedics, Ophthalmology and GI — ASC Administrator Marsha Rowe on 'The Big Three' Moving Forward By Eric Oliver O rthopedics, ophthalmology and gastroenterology are "the big three" of ambulatory surgery centers and are the driving specialties behind profitable centers. Marsha Rowe, RN, is the administrator of Lumberton, N.C.-based e Surgery Center at Southeastern Health Park. Ms. Rowe's cen- ter features a mix of cases with an emphasis on the big three. Question: The Surgery Center at Southeastern Health Park offers procedures in a wealth of special- ties including the big three. Why is it so important to have a diversified caseload? Marsha Rowe: Increased patient volume is key for success in the ASC world. We strive to provide safe and efficient care in multiple specialties because the transition from the hospital setting to an ambulatory one is a reality. Patients and physicians want the conve- nience of having their surgery done as an outpatient and the third-party reimburse- ment companies look favorably on the cost effectiveness of such settings. Q: How does the surgery center con- tinue to grow its specialties? MR: We have recruited a new ophthal- mologist and orthopedic surgeon. We will move toward a total joint replace- ment program when we recruit another orthopedic surgeon who has expertise in this specialty. Our hospital partner is actively recruit- ing a new GI physician. In an effort to gain new business one of our gastroenterologists received training and certification for insertion of a gastric balloon as a minimally invasive procedure for weight loss and has performed seven cases in the past 12 months. Q: If you were brought into a new surgery center and were tasked with implementing one of the above spe- cialties, which one would you choose and why? MR: In 2014 I was tasked with opening this new ASC so I chose to focus on and imple- ment all three of the specialties. I am aware that reimbursement is usually higher for orthopedic patients, but with the aging population we treat and with cataract cases on the rise, we have an obligation to take care of these patients. n 16 Statistics on Young Physician Compensation in 2017 By Laura Dyrda M edscape released the Young Physician Compen- sation Report 2017, outlining average com- pensation for young physicians by region and practice setting. Here are nine statistics on young physician compensation based on practice region: 1. North Central: $268,000 2. South Central: $261,000 3. Northwest: $259,000 4. Great Lakes: $249,000 5. Southeast: $246,000 6. Southwest: $244,000 7. Northeast: $241,000 8. West: $238,000 9. Mid-Atlantic: $224,000 Here are seven statistics on young physician compensa- tion based on practice setting: 10. Hospital: $246,000 11. Office-based single-specialty group practice: $274,000 12. Healthcare organization: $261,000 13. Office-based multispecialty group practice: $283,000 14. Office-based solo practice: $258,000 15. Academic nonhospital, research, military, government: $169,000 16. Outpatient clinic: $189,000 n

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