Becker's Hospital Review

29 CIO / HEALTH IT What Crises Stain a Hospital's Reputation? Tech and Data Issues Top the List, Healthcare Executives Say By Jessica Kim Cohen H ealth IT tops the list of crisis management con- cerns, according to an annual Black Book Mar- ket Research report of public relations consider- ations in the healthcare industry. A total of 1,895 executive officers were surveyed from 334 hospitals, 218 physician groups and ambulatory or- ganizations and 107 payers. The No. 1 concern for po- tential crisis management was technology, system and data-related issues; this issue has continued to appear on the list for the past five years. Social media and asso- ciated issues, such as HIPAA compliance, which appear on the list for the first time, ranked No. 7. In 2016, 88 percent of hospital "public relations night- mares" were caused by insiders, such as employees, managers or corporate staff. However, executives expect crises related to outsiders — such as hackers, criminals or vendors — to increase in 2017, encompassing issues like data breaches, thefts and infectious diseases. n Mobile Health Market Projected to Reach $21.7B by 2022: 5 Things to Know By Jessica Kim Cohen T he global market for mobile health is expected to increase through 2022, according to a Market Re- search Future report. Here's what you need to know: 1. The market is projected to reach $21.71 billion by 2022, increasing at a compound annual growth rate of 36.5 percent. 2. The majority of the market is attributed to the moni- toring application segment, which holds 61.8 percent of global market shares. 3. The Americans hold 34 percent of the market, which is the largest market share of any region. The Asia-Pacific region is the second largest market; Europe's market is expected to grow in the coming years. 4. Key market vendors include Apple, athenahealth, Bio- telemetry, GE Healthcare and Google, among others. 5. Market drivers include patient involvement in personal healthcare, integration of smartphones into the healthcare industry and changes in legal and regulatory direction. n CEO Email Scam Targets 17 US Healthcare Organizations in 2 Weeks By Erin Dietsche O ver the past two weeks, a number of business email compro- mise scams have targeted 17 U.S., 10 U.K. and eight Canadi- an healthcare organizations, according to a blog post from IT security company Trend Micro. One type of BEC scam involves CEO fraud. By impersonating the organization CEO's email account, the scammer cons employees into transferring company funds into a classified bank account. On aver- age, each employee transferred a total of $140,000 to the cybercrimi- nal, according to Trend Micro. Trend Micro outlined two primary techniques involved in BEC scams. Altered "From" field. In this type of scam, the cybercriminal changes the "From" field in an email to make it appear as though the email came from the CEO. However, the "Reply To" field contains the scam- mer's email address. Copycat domain names. e cybercriminal uses domain name that's very similar to the healthcare organization's. Oentimes, only one character in the domain is changed. e subject line of the email con- tains phrases such as "extremely urgent" or "due payment." n Duke Develops Robotic Nurse to Reduce Contact With Infectious Disease By Jessica Kim Cohen D uke Pratt School of Engineering and Duke School of Nursing, both located in Durham, N.C., are collaborating to develop Tri- na, a mechanical robot nurse, according to e News & Observer. Trina, which stands for Tele-Robotic Intelligent Nursing Assistant, is a remote-controlled robot, whose development is funded by a National Science Foundation grant. Duke University began working on the ro- bot roughly a year-and-a-half ago, according to e News & Observer. Trina, now in its first generation, can move linens, take vital signs and deliver medications to patients. e ultimate goal is to use robots like Trina to interact with highly infec- tious patients, in an effort to decrease human contact and to reduce risks for nurses and physicians. As an example, Duke officials note the role robotic nurses could have played during the Ebola outbreak in 2014. Moving forward, the developers are hoping to make the next genera- tion of robotic nurses more personable, to look more friendly and hu- man-like for patient comfort. "We need to establish a better interface with the human and the robot to make them work together and be more comfortable," Jianqiao Li, an engineering student, told e News & Observer. n

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