Issue link: https://beckershealthcare.uberflip.com/i/731691
60 60 CEO/STRATEGY Catherine Landis, RN, is currently Brevard, N.C.-based Transylvania Regional Hospital's president and CEO. e hospital named Ms. Landis president and CNO in August 2014. She has 25 years of experience in heading patient services and cardiac programs at healthcare organizations across the southeastern United States. Ms. Landis previously was Mt. Pleasant, S.C.-based East Cooper Medical Center's CNO. Helen Lidholm, RN, BSN, is the CEO and chairwoman of the board for Saint Mary's Re- gional Medical Center in Reno, Nev. Ms. Lid- holm has served as CEO for nearly four years and was the center's COO from August 2007 to July 2012. Ms. Lidholm earned her bache- lor of science in nursing at Malmo Municipal University in Sweden. Mary Lou Mastro, MS, RN, has served as El- mhurst (Ill.) Memorial Healthcare's president and CEO for the last three years. Equipped with more than 35 years of healthcare leader- ship experience, she served as CEO of Linden Oaks at Edward a behavioral health hospital on Edward Hospital's Naperville campus. Leslie Marsh, RN, MSN, is CEO of Lexing- ton (Neb.) Regional Health Center, a position she has held for more than six years. She has served on councils and boards, including the board of the Nebraska Rural Health Associ- ation. Ms. Marsh holds a master's degree in nursing from Yale University's Nursing Man- agement, Policy and Leadership program. Anne Meisner, RN, is the president and CEO of Cancer Treatment Centers of America at Southeastern Regional Medical Center in Newnan, Ga. Ms. Meisner has been with CTCA for more than 20 years. She has served as an intensive care unit nurse and attended University of Wisconsin in Madison. Sam Miller, RN, MSN, is the CEO of North Sunflower Medical Center in Ruleville, Miss. As CEO, Mr. Miller leads a staff of nearly 500 employees, physicians and family nurse practitioners. e hospital opened its Beacon Wellness Center in 2011, a 33,000-square- foot facility which features a surgical wing, administration offices, a sleep center and a workout facility. Maureen Pode, RN, BSN, is the CEO of NYC Health + Hospitals/North Central Bronx in New York City, which went into effect Aug. 15, 2016. Ms. Pode has worked at NYC Health + Hospitals for the last 14 years. She has more than 30 years of experience in acute and am- bulatory care. Karen Price-Gharzeddine, RN, has been the CEO of San Gabriel (Calif.) Valley Medical Center and AHMC Health System for nearly a year. At SVMC, she has held numerous roles including COO and CNO. Ms. Price-Gharzed- dine preciously was the vice president and chief nurse executive of ancillary services at St. John Pleasant Valley Hospital in Camarillo, Calif. She is a member of Hospital Association South- ern California, American College of Healthcare Executives, CEO Hospital Association South- ern California Board and Association Califor- nia Nurse Leaders. Steven Rose, RN, MN, is the president and CEO of Nanticoke Health Services in Sea- ford, Del. As president and CEO, he led the hospital through a new health IT initiative, which included investing in a new electronic medical record and obtaining meaningful use level 2. American Hospital Association named Mr. Rose to its board of trustees in 2013 for a three-year term beginning in 2014. Mr. Rose is the first Delawarean ever named to AHA's board of trustees. Maria Ryan, PhD, APRN, is the CEO of Cot- tage Hospital in Woodsville, N.H. A board cer- tified family nurse practitioner, Dr. Ryan spe- cializes in emergency medicine. In November 2006, Dr. Ryan joined the hospital as CNO and COO and became CEO nearly four years later in February 2010. While she was CEO, Cottage Hospital became the first critical access hospi- tal in New Hampshire to achieve CMS Stage 1 meaningful use certification for its electronic health records in July 2011. Cherie Sibley, BSN, FACHE, is the CEO of Clark Regional Medical Center in Winchester, Ky., a role she has held for nearly three years. Prior to joining Clark Regional, Ms. Sib- ley was the COO of Danville (Va.) Regional Medical Center. She earned her bachelor's of science in nursing from University of North Alabama in Florence. Cheryl Wolfe, RN, MSN, serves as the pres- ident and CEO of Salem (Ore.) Health. She joined Salem Health in 2007 as their senior vice president of operations/chief nursing of- ficer. She became COO in 2010 and assumed her role as CEO in 2015. Debra Wright, MS, RN, serves as CEO of Howard Memorial Hospital in Nashville, Ark. Ms. Wright became CEO of Howard Memori- al Hospital, a 20-bed critical access hospital, in November 2009. Under her leadership, iVan- tage Health Analytic named the hospital as one of the Top 100 Critical Access Hospitals in the United States in 2013. n Nearly Half of Executives Write Thought Leadership Pieces to Differentiate Themselves from Competition By Erin Dietsche T here's an influx of executives vying to share their thoughts about what they have learned in their times as organization leaders. But why do C-suite executives write thought leadership content? In April 2016, London-based The Economist Group and New York City-based Hill+Knowlton Strategies interviewed 1,644 executives across the globe who write or read thought leadership articles. When asked their intentions for writ- ing such pieces, the executives responded as follows: • Differentiate their company from competition: 47 percent • Portray their company as an authority in the field: 42 percent • Build awareness of their company brand: 34 percent • Help audience become more knowledgeable: 28 percent • Increase new revenue: 27 percent • Pave the way for a change of direction or entry into new market: 20 percent • Increase customer loyalty: 18 percent • Further or support their company's issues or public agenda: 17 percent • Open doors for the sales team: 15 percent • Profile certain products and services: 15 percent • Campaign on or address societal issues: 9 percent • Entertain the audience: 1 percent n