Issue link: https://beckershealthcare.uberflip.com/i/576097
STRATEGY AND INNOVATION 42 N.Y.-based Sherpaa has staff physicians who give medical advice and treat clients' employees via mobile app. rough the app, users may send a message to a phy- sician to see if an emergency room visit is necessary. If their issue is less serious, they may receive a diagnosis and prescriptions. e company also provides information about alternative treatments that are cov- ered — or aren't covered — by the indi- vidual's insurance. As of May 2014, the company had more than 100 customers and clients. 21. SkinVision. is startup, based in Amsterdam, offers a unique mobile app that allows users to check and track their skin health. With SkinVision, users can take a photo of a mole, archive the pho- to and compare images over time to see if changes occur. e app can read the photo of a mole to determine the potential for melanoma or other skin disorders. Users may download the app and have full ac- cess to every feature, including a database of local dermatologists to schedule an ap- pointment. 22. SnapMD. Founded in 2013, Glendale, Calif.-based SnapMD offers a cloud-based telemedicine service with HIPAA-compliant encrypted video, audio and messaging. Using SnapMD's Connect- ed Care telemedicine platform, healthcare providers can conduct scheduled virtual consultations for patients receiving ongo- ing treatment. e SnapMD features al- low physicians to write prescriptions, file insurance claims, verify health plan cov- erage, determine co-pays, read data from peripheral diagnostic devices and view medication history, among other things. Providers can also conduct on-demand consultations to help reduce avoidable visits in urgent care or emergency room settings, provide in-school virtual clinics and collaborate physician-to-physician. 23. Talkspace. rough New York City-based online and mobile startup Talkspace, a therapist is a text away. e chat-based platform connects people to licensed therapists, allowing them to seek counseling alone or in group messaging sessions. e process involves using data and analysis to find the right therapists based on an introductory assessment. e platform then uses semantic analysis to gain insights about a users' personali- ty, thinking style and emotional stress to determine the right therapist to work with a patient. Talkspace currently has more than 100,000 users. 24. True North Health Naviga- tion. True North Health Navigation is a Denver-based startup whose goal is "to provide quality, convenient mobile and virtual healthcare." Designed to compli- ment physicians and home healthcare, the company offers on-scene care to 911 callers as an alternative to a costly ambu- lance ride to a local hospital. Its mobile practitioners visit homes with lab testing capabilities, and they also administer IV medications and antibiotics, and repair lacerations and splint injured extremities. True North, which is changing its name to Dispatch Health, is currently expanding so Denver residents can summon at-home visits via phone, app or Web without call- ing 911. 25. Zest Health. Founded in 2013, Zest Health is a venture-backed mHealth startup in Chicago. e company's cloud- based platform, mobile apps and person- alized concierge service provide members access to their benefit information, price transparency, healthcare consumption and telemedicine. Zest Health was incu- bated at 7wire Ventures and co-founded by 7wire Managing Partners Glen Tull- man and Lee Shapiro, former Allscripts executives, as well as Eric Leofsky and Brad Keywell, co-founders of Groupon, Echo Global Logistics, MediaOcean, Up- take Technologies and other technology companies. n Why North Shore-LIJ is Changing its Name After 18 Years By Ayla Ellison E ighteen years after it was formed through the merger of North Shore Health System and Long Island Jewish Medical Center, Great Neck, N.Y.-based North Shore- LIJ Health System has a new name — Northwell Health. The system's board of trustees approved the name change after recognizing the need for a more consum- er-friendly name and one that didn't confine the system geographically. The name change reflects the system's emergence "as a regional healthcare provider with a cov- erage area that extends beyond Long Island," said Mark L. Claster, the system's board chair. The name change will be the centerpiece of a rebrand- ing and marketing campaign that will launch next year. "Being highly visible and clearly understood within and beyond the New York metropolitan area requires strong brand recognition," said Michael J. Dowling, president and CEO of the system. "The Northwell Health name is a reflec- tion of our past and beacon of our future. It's unique, simple and approachable, and better defines who we are and where we are going." Although the system's name is changing, the names of all of its hospitals will remain intact. n