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6
June 2015 Vol. 2015 No. 6 www.BeckersHospitalReview.com
Hospital Review
EDITORIAL
Molly Gamble / Editor in Chief, Becker's Hospital Review
mgamble@beckershealthcare.com
Laura Dyrda / Editor in Chief, ASC Review & Becker's Spine Review
ldyrda@beckershealthcare.com
Carrie Pallardy / Editor
cpallardy@beckershealthcare.com
Heather Punke / Editor
hpunke@beckershealthcare.com
Ayla Ellison / Editor
aellison@beckershealthcare.com
Kelly Gooch / Senior Writer/Reporter
kgooch@beckershealthcare.com
Shannon Barnet / Writer/Reporter
sbarnet@beckershealthcare.com
Brandon Howard / Writer/Reporter
bhoward@beckershealthcare.com
Akanksha Jayanthi / Writer/Reporter
ajayanthi@beckershealthcare.com
Emily Rappleye / Writer/Reporter
erappleye@beckershealthcare.com
Tamara Rosin / Writer/Reporter
trosin@beckershealthcare.com
Anuja Vaidya / Writer/Reporter
avaidya@beckershealthcare.com
SALES & PUBLISHING
Jessica Cole / President & CEO
312-505-9387 / jcole@beckershealthcare.com
Katie Atwood / Vice President of Operations
219-746-2149 / katwood@beckershealthcare.com
Maggie Wrona / Director of Sales/Strategy
847-533-4118/ mwrona@beckershealthcare.com
Sarah Laeuchli / Strategic Account Manager
312-448-9237 / slaeuchli@beckershealthcare.com
Maura Jodoin / Account Executive - Integrated Campaigns
708-822-1786 / mjodoin@beckershealthcare.com
Matt Anderson / Assistant Account Manager
312-448-9245 / manderson@beckershealthcare.com
Ryan Ciepley / Assistant Account Manager
312-448-9243 / rciepley@beckershealthcare.com
Eliza Hinton / Assistant Account Manager
312-929-3493 / ehinton@beckershealthcare.com
Sarah Lohr / Assistant Account Manager
312-448-9234 / slohr@beckershealthcare.com
Ariel Leung / Assistant Account Manager
312-448-9235 / aleung@beckershealthcare.com
Scott Jones / Assistant Account Manager
312-448-9244 / sjones@beckershealthcare.com
Leah Fishbein / Client Strategy/Marketing Manager
312-448-9232 / lfishbein@beckershealthcare.com
Margo Vieceli / Client Strategy Manager
312-448-9241 / mvieceli@beckershealthcare.com
Emma Goodman / HR/Recruiting/Operations Coordinator
312-448-9239 / egoodman@beckershealthcare.com
Meghan Kelleher/ Sales/Marketing and Account Coordinator
312-448-9235 / mkelleher@beckershealthcare.com
Megan McCormack / Ad Operations/Marketing Coordinator
312-448-9246 / mmccormack@beckershealthcare.com
Lauren Groeper / Senior Director of Events
630-639-7595/ lgroeper@beckershealthcare.com
Jessica Miller / Director of Events
847-302-0303 / jmiller@beckershealthcare.com
Natalie Leoni / Content/Operations Coordinator
312-448-9233 / nleoni@beckershealthcare.com
Scott Becker / Publisher
sbecker@beckershealthcare.com
Becker's Hospital Review is published by ASC Commu-
nications. All rights reserved. Reproduction in whole or in
part of the contents without the express written permis-
sion is prohibited. For reprint or subscription requests,
please contact (800) 417-2035 or e-mail sbecker@becker-
shealthcare.com.
For information regarding Becker's ASC Review,
Becker's Hospital Review or Becker's Orthopedic &
Spine Review, please call (800) 417-2035.
@BeckersHR
Becker's
Healthcare
Becker's Hospital
Review
Becker's Hospital
Review
FEATURES
7 Publisher's Letter
8 What If The Affordable Care Act Were Gone Tomorrow?
CFO Roundtable
12 The Strategic CFO's Role in Cybersecurity, Population Health and Transitioning to
Value-Based Pay
Executive Briefing: OR Efficiency
17 3 Areas of Focus to Create a More Productive Operating Room
Financial Management
21 Checking In: Financial Updates From 5 Health Systems
21 Few Consumers Report Comparing Health Insurance Plans, Prices and Physicians
21 Healthcare Industry Had Highest CFO Turnover in 2014
22 3 CEOs Forecast King v. Burwell Decision, Healthcare in 2017
23 150 Hospital and Health System CFOs to Know | 2015
Executive Briefing: Patient Engagement Strategy
44 Patient Engagement: The Hospital Leader's 3-Step Roadmap
Leadership & Strategy
50 How 4 CEOs Spend the Bulk of Their Time
52 24 Thoughts from 5 Healthcare Leaders
57 Becker's Hospital Review CEO Roundtable + CFO/CIO Roundtable brochure
Revenue Cycle
69 How to Make the Hospital Revenue Cycle More Like That of Starbucks and the Ritz-Carlton
70 Bucking the Trend: Why Owning Your Patient Billing is Smart
71 The New Hospital Bill: 7 Things Consumers Want
Executive Briefing: Hospital Collections in a Newly Insured Environment
73 Capturing the Lost Dollar: Finding Solutions for Uncompensated Care
Executive Briefing: Revenue Cycle Management
77 How Patient Engagement Has Changed Revenue Cycle Management
Physician Affairs
80 Dr. Farzad Mostashari: His Startup's Newest ACO Initiatives, Physicians' Feedback and the
Next Generation ACO Model
81 PQRS Participation Increases, but Nearly 470k Face Penalties
81 Which Physicians Feel Most Fairly Compensated?
Executive Briefing:
83 The Two-Midnight Rule: Inching Toward Inpatient Status Clarification
Health IT
86 The Future of MedAssets and Sg2: A Full-Scale Analytics Business
87 A Glimpse Inside IBM Watson Health
87 Epic to Waive Record-Sharing Fee
87 Where Are These 7 EHR Vendors Most Popular?
Sustainable Healthcare
88 Going Green 101: No Longer an Elective for Hospitals
Orthopedic Surgeon Roundtable
92 How Revision Knee Surgery Systems Can Improve
OR Efficiency and Costs
95 Kenneth Kaufman: Beyond Healthcare's Tipping Point
96 Corner Office: Yale-New Haven Hospital's
Marna Borgstrom on Going Into the 'Family Business'
97 Hospital & Health System Executive Moves
98 Hospital & Health System Transactions
98 Advertising Index
Letters
to the Editor
Send your letters to the editor,
opinions and responses to:
editorial@
beckershealthcare.com
or Becker's Hospital Review
35 E. Wacker Dr. Suite 1782
Chicago, IL 60601
