Conference Materials

To Register, Call 800-417-2035 • Fax 866-678-5755 • Email registration@beckershealthcare.com Register Online at https://www.regonline.com/22ndAnnualASC • 51 Great Surgeons, 55 Leading Administrators and 110 Surgery Center Speakers in Total - Keynote Speakers Arianna Huffington, Mike Eruzione, Andrew Hayek, Daniel Murrey and Teri Fontenot • Register by Sept. 1st for Early Registration Discounts E. Implementation Strategies for a Bundled Epi- sode of Care Model and Physician Alignment Blair Rhode, MD, ROG, Sports Medicine Orthopedic Surgeon, Orland Park Orthopedics F. Keep Moving Forward! Overcoming Adversity in Business and Life Danny Friedman, President, DANNY,Inc. 2:25 – 3:00 PM A. 7 Unforgettable Lessons from the Healthiest Hospital-Physician ASC Partnerships Joseph Zasa, MD, Managing Partner & Founding Partner, ASD Management B. PART 1: Cost Reduction and Benchmarking, 10 Key Steps to Immediately Improve Profits Robert Westergard, CPA, Chief Financial Officer, Ambulatory Surgical Centers of America (ASCOA) and Ann B. Geier, MS, RN, CNOR, CASC, Vice President, Clinical Informatics and Surgery, SourceMedical C. We Need More Volume – Recruiting Physicians and Cases Jeffrey E. Péo, Chief Development Officer, Ambulatory Surgical Centers of America (ASCOA) D. Is Out of Network Alive or Dead? Stephanie Martin, BSN, RN, CNOR, CASC, Administrator, St. Augustine Surgery Center, David Shipley, Administrator, Norwalk Surgery Center, I. Naya Kehayes, MPH, Managing Principal and Chief Executive Officer, Eveia Health Consulting & Management, Lisa Rock, President, National Medical Billing Services, Moderated by Barton C. Walker, JD, McGuireWoods LLP E. ASC Benchmarking Analysis and Key Trends in Valuing ASC's Aaron Murski, Managing Director, and Colin Park, Director, VMG Health F. Unicompartmental Knee and Total Hip Replace- ment in the Outpatient Setting Ricardo A. Gonzales, MD, Orthopaedic Surgeon, Dartmouth-Hitchcock Manchester 3:05 – 3:45 PM A. Which Key Specialties Are Still Great for ASCs? Brian Polsky, MD, Orthopaedic Surgeon, Orthopaedic Associates of Central Maryland, Lisa Nichols, RN, MSHA, Administrative Director, St. Vincent's Outpatient Surgery Center, The Physicians' Surgery Centers, Fred N. Davis, MD, Co-founder and President, ProCare Systems, Inc., Clinical Assistant Professor, Michigan State University College of Human Medicine, Moderated by Carrie Pallardy, Lead Editor, GI, GI/Endoscopy, ASC Coding & Billing, Dental, Becker's Hospital Review B. PART 2: Cost Reduction and Benchmarking, 10 Key Steps to Immediately Improve Profits Robert Westergard, CPA, Chief Financial Officer, Ambulatory Surgical Centers of America (ASCOA) and Ann B. Geier, MS, RN, CNOR, CASC, Vice President, Clinical Informatics and Surgery, SourceMedical C. Managed Care Contracts for ASCs I. Naya Kehayes, MPH, Managing Principal and Chief Executive Officer, Eveia Health Consulting & Management D. "Show Me The Money" – Maximizing Your ASC's Billing Services Relationship Robert Romero, Vice President of Business Development, MediGain E. How to Achieve the Highest Value for Your ASC/ MOB Real Estate Jon Vick, President, ASCs Inc. and Jason Winokur, Vice President, J.H. Winokur, Inc. F. The Most Critical Issues to Make your ASC More Efficient Jane Haire, RN, BSN, CASC, Administrator, Nebraska Surgery Center, Lianne McDowell, CASC, Administrator, South Portland Surgical Center, LLC, Gary A. Richberg, RN, BSN, ALNC, CMPE, CASC, Administrator, Pacific Rim Outpatient Surgery Center, Moderated by Joseph Zasa, MD, Managing Partner & Founding Partner, ASD Management 3:50 – 4:30 PM A. KEYNOTE: The Future of Private Practice- Is it Supergroup, Employment or Neither? Thoughts from the Leader of the Country's Largest Orthopedic Group Daniel Murray, MD, MPP, Chief Executive Officer, OrthoCarolina B. ASC Mergers and Acquisitions 2015-2016 Matthew Searles, Managing Director, Merritt Healthcare, Kenny Hancock, President and Chief Development Officer, Meridian Surgical Partners, Patrick J. Simers, Executive Vice President, Principle Valuation, Jason Cagle, Senior Vice President, General Counsel and Acquisitions, United Surgical Partners International, Moderated by Scott Becker, JD, CPA, Publisher, Becker's Healthcare 4:30 – 5:30 PM KEYNOTE: Going for the Gold Mike Eruzione, Captain of the 1980 US Olympic Hockey Team and Subject of the Hit Film, Miracle 5:30 – 7:00 PM Networking Reception, Cash Raffles and Exhibits Friday, October 23, 2015 7:00 – 8:00 AM – Registration and Continental Breakfast 8:00 – 8:45 AM KEYNOTE: Redefining Success: The Third Metric That Can Benefit Your Bottom Line Arianna Huffington, President and Editor-in-Chief, Huffington Post Media Group 8:50 – 9:30 AM KEYNOTE PANEL Brian Silverstein, MD, Managing Partner, HC Wisdom, Tom Mallon, MBA, Chief Executive Officer, Regent Surgical Health, Luke Lambert, CFA, CASC, Chief Executive Officer, Ambulatory Surgical Centers of America, Mike Cohen, Leader, Strategic Transformation, Strategy&, F. Morgan Gasior, Chief Executive Officer, BankFinancial, Moderated by Scott Becker, JD, CPA, Publisher, Becker's Healthcare 9:35 – 10:05 AM KEYNOTE: The State of the ASC Industry Andrew Hayek, President and Chief Executive Officer, Surgical Care Affiliates 10:15 – 10:35 AM Networking Break & Exhibits 10:45 – 11:20 AM A. The Future of Spine in ASCs Carlos Arias P, MD, Neurosurgeon, Hospital Universitario del Rio, Pallavi Cherukupally, MD, Spine Center Atlanta, Dwight Tyndall, MD, FAAOS, Board Certified Orthopedic Surgeon, Spine Care Specialists, Moderated by Anna M. Timmerman, Associate, McGuireWoods LLP B. Ensuring HIPAA Compliance Holly Carnell, JD, Associate and Meggan Michelle Bushee, JD, Associate, McGuireWoods LLP C. GI Roundtable - Evolution of Large "Integrated" GI Practices and ASCs Fred Rosenberg, MD, Gastroenterologist, Illinois Gastroenterology Group, Lawrence E. Kosinski, MD, MBA, AGAF, FACG, Elgin Gastroenterology, Stan Plavin, MD, Managing Partner, Ambulatory Anesthesia of Atlanta, Moderated by Barry Tanner, Chief Executive Officer, Physician's Endoscopy D. How to Code and Bill in an Out-of-Network Environment Lisa Rock, President, National Medical Billing Services E. The Importance of Insurance Verifications, Fee Transparencies and Bundling Helen Lowenwirth, MBA, CASC, Administrator, East Side Endoscopy, LLC F. Infection Control: The Biggest Challenges for 2016 and How to Overcome Them Michael Sengmanivong, BA, Administrator, Doctors Outpatient Center for Surgery, Chandler Shirer, Administrator, Franciscan Surgery Center, Barb Struthers, Administrator, Rush Surgicenter, Sandra Jones, CASC, LHRM, CHCQM, FHFMA, Senior Vice President and Chief Operating Officer, ASD Management, Moderated by Laura Dyrda, Editor-in- Chief, Becker's ASC Review and Becker's Spine Review 11:25 AM – 12:05 PM A. Washington Update for ASCs William M. Prentice, Chief Executive Officer, Ambulatory Surgery Centers Association (ASCA) B. Part 2 in a Series (The 2nd Part of a Surgery Center's Life) – Partnering with a Health System Jay Kreger, Vice President of Development, HCA Ambulatory Surgery Division, and David Whalen, Senior Vice President, HCA Healthcare C. GI Roundtable/Panel - Business and Operations of an Endoscopy Center Teresa Chaisson, RN, BSN, CNOR, Director of Operations, Nurse Manager, Manhattan Endoscopy, Helen Lowenwirth, MBA, CASC, Administrator, East Side Endoscopy, Moderated by Tamara Rosin, Writer/ Reporter, CEOs, Leadership, Executive Moves D. Boosting Collections and Improving Revenue Cycle through Patient Estimation and Analytics Michael Orseno, Revenue Cycle Director, Regent Revenue Cycle Management and Paul Disney, Product Manager, ZirMed E. 15 Things to Know about ASC Valuation Todd J. Mello, ASA, CVA, MBA, Partner and Co-Founder, HealthCare Appraisers, Inc. F. From Vision to Reality: the Path to Opening an ASC Max Steuer, MD, Partner and Neurosurgeon and Joy Taylor, JD, Practice Administrator, Peachtree Neurosurgery 12:10 – 12:50 PM A. Strategies In Turning Around Underperforming Organizations James L. Chappuis MD, FACS, Spinal Surgeon, SpineCenterAtlanta, James M. Sprouse, Administrator, Pain Management and Ambulatory Surgery Centers of Paducah, Kentucky and Marion, Illinois, Lori Tamburo, Administrator, Sheridan Surgical Center, Moderated by Melissa Szabad, JD, Partner, McGuireWoods LLP

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