Becker's ASC Review

Becker's ASC Review July/Aug 2014 Issue

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49 Products EndoChoice, Inc. Imaging, Devices, Diagnostics & Infection Control Website: www.EndoChoice.com/Fuse Phone: 888-682-3636 Email: fuse@endochoice.com Patients Have a Choice, Shouldn't You? Fuse ® Full Spectrum Endoscopy™ - Advancing Your GI Practice In today's healthcare environment, patients are empowered to seek out those practices providing the highest level of care. Similarly, physicians are looking to attract patients and differentiate their practice through cutting edge technology with proven clinical performance. Colonoscopy and gastroscopy are widely accepted as the gold standards for screening, surveillance, and diagnosis of GI diseases. However, endoscopy technology has not changed significantly in decades and misses still occur 1, 2 . A multi-center tandem study recently published in The Lancet Oncology showed the Fuse ® endoscope system has a lower miss rate on adenomas than Standard, Forward Viewing (SFV) colonoscopes. Overall, Fuse enabled this international team of endoscopists to find 76% more polyps after SFV had been used 3 . How? Traditional endoscopes provide endoscopists only a limited forward view (up to 170 degrees) causing them to potentially miss adenomas that hide behind folds. Leveraging a proprietary design of three lenses and three monitors, Fuse ® Full Spectrum Endoscopy™ provides a panoramic field of view (330° Colonoscope / 245° Gastroscope) thus enabling endoscopists to see forward and on each side of the colonoscope. To learn how Fuse can advance your GI practice, call your EndoChoice ® sales representative, or the EndoChoice Headquarters, at 888.682.3636 x.5, or email fuse@endochoice.com. (1) Rex et al. Gastroenterology, 1997; (2) Siersema et al. World Journal of Gastroenterology, 2012; (3) Gralnek et al. The Lancet Oncology, 2014

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