Becker's ASC Review

E. Litigation - False Claims, Anti Kickback and Non Competes Jeffrey C. Clark, JD, Senior Counsel and David J. Pivnick, JD, Attorney, McGuireWoods LLP F. Key Tips for Quality Assurance and Infection Prevention Nicole Gritton, MSN/MBA, Director of Nursing, Laser Spine Institute 5:00 – 6:00 PM Networking Reception, Cash Raffles & Exhibits Saturday, October 25, 2014 7:10 – 8:10 am – Continental Breakfast 8:10 - 8:50 AM The Future of Physician-Owned ASCs John Cherf, MD, MPH, MBA, Fellow of the American Academy of Orthopaedic Surgeons, The Chicago Institute of Orthopedics, Laxmaiah Manchikanti, MD, Chief Executive Officer, American Society of Interventional Pain Physicians, John Newman, Senior Vice President and General Counsel, Constitution Surgery Center, Raymond A. Dieter, Jr, MD, Surgeon, The Center for Surgery, Jay Grochmal, MD, Medical Director, Snowden River Surgery Center, Moderated by Scott Becker, JD, CPA, Publisher, Becker's Healthcare; Chairman, McGuireWoods, LLP Healthcare Department 8:55 - 9:35 AM A. Key Items That Great Administrators and Great DONs Focus On Sandi Berreth, Administrator, Brainerd Lakes Surgery Center, Karen Reiter, Chief Operating Officer, D.I.S.C. Sports & Spine Center, Tami Robinson, RN, BSN, MSN, CNOR, Administrator/Director of Nursing, Unity Surgical Center, Joseph G. Ollayos, CASC, Administrator, Tri-Cities Surgery Center, LLC, Moderated by Laura Miller, Editor in Chief, Becker's ASC Review and Becker's Spine Review B. Orthopedic Urgent Care Model (OUC): Critical Component of the ASC Model, Tom Ferro, President, OrthoNOW, LLC C. Planning a Cash Pay Option for Your Practice Daniel Goldberg, Chief Executive Officer, Gold Medical Marketing D. Overhead Reduction: Using Internet Tech- nology, Price Transparency and Social Media for the Benefit of the ASC Community Brian Polsky, MD, Orthopedic Associates of Maryland E. How One Surgery Center Improved Collections and Boosted Patient Satisfaction through Patient Estimation Best Practices and Technology Teresa Copeland, Director of Managed Care/ Contracting, Knoxville Orthopedic Surgery Center/ Ortho Tennessee and Sean Troklus, Account Executive, ZirMed 9:40 – 10:20 PM A. Ophthalmology in ASCs: Best Practices and The Future Michael Vrabec, MD, Owner, Valley Eye Associates, Samuel E. Seltzer, MD, Director, Florence Surgery & Laser Center, LLC, Moderated by Ellie Rizzo, Assistant Editor, Becker's Healthcare B. The Effective Use of Digital Communication Tools for Engaging Patients and Physicians Atul Kumar, MD, MBA, Staff Gastroenterologist, Northport VA Medical Center, Stony Brook University Medical Center C. Best Ideas for Increasing ASC Visibility to Physicians and Patients Farid Naffah, MD, Gastroenterologist, Avamar Gastroenterology, Inc., Maggie Summerfelt, Administrator, Advanced Surgery Center, LLC, Herb Riemenschneider, MD, Private Practice Urologist, Moderated by Carrie Pallardy, Writer/ Reporter, Becker's Healthcare D. Developing an Effective Facilities/Real Es- tate Strategy and Managing Process Develop- ment for an ASC Richard Lyon, MPH, Executive Director, Coastal Orthopaedics and Marisa Manley, President, Healthcare Real Estate Advisors E. Medicare Inspections and Survey Readiness W. Jan Allison, RN, CHSP, Director, Accreditation and Survey Readiness, Surgical Care Affiliates 10:25 – 11:05 PM A. CMS Audits: Top Medical Documentation Risk Areas in the ASC and How to Reduce Rev- enue and Compliance Risk Stephanie Ellis, RN, CPC, Owner and President, Ellis Medical Consulting, Inc B. The Technology Prescription: Improve Out- comes with Patient Engagement Technology and Patient-Reported Status Michael Lilly, Director of Population Health Solutions, Skylight Healthcare Systems and Alan H. Beyer, MD, FACS, Executive Medical Director, HOAG Orthopaedic Services C. Trends in Marketing Your ASC to Drive Patient Volume TBD D. Patient Leakage Scott Vold, JD, Chief Executive Officer and Cofounder, and Andrew Albert, MD, Chief Executive Officer and Cofounder, Fibroblast E. Case Study: Wrong Site Surgery Tammy Chastain, CRNA, NorthStar Anesthesia 11:10 – 11:50 PM A. 5 Key ASC Legal Issues for 2014: Anesthesia, Safe Harbors, Non Competes, HIPAA and More Scott Becker, JD, CPA, Publisher, Becker's Healthcare; Chairman, McGuireWoods, LLP Healthcare Department 12:00 PM - Meeting Adjourns Thursday, October 23, 2014 G. AEU Credit Track 1:00 – 2:00 PM Sterilization for Your ASC: Techniques and Compliance Jennifer Butterfield, MBA, RN, CNOR, Administrator, Lakes Surgery Center, Janie Kinsey, RN, CASC, Administrator, St. Luke's South Surgery Center, Moderated by Bob Herman, Editor, Becker's Hospital Review 2:10 – 3:10 PM How to Run a Successful Multi-specialty ASC in a Rural Setting Scott Edwards, Administrator, North MS Ambulatory Surgery Center, Stephanie M. Campbell, RN, BSN, MSHA, CASC, Administrator/Clinical Director, Physicians Outpatient Surgery Center, Ltd. Moderated by Ellie Rizzo, Assistant Editor, Becker's Healthcare 3:20 - 4:20 PM The Importance of Successful Peer Review Shawn McNerlin, Director of Ambulatory Surgery Center, Arkansas Specialty Orthopaedics, Steve Smith, RN, CASC, Administrator, Surgery Center of Wisconsin Rapids, Jennifer Butterfield, MBA, RN, CNOR, Administrator, Lakes Surgery Center, Moderated by Ann B. Geier, MS, RN, CNOR, CASC, Vice President, Clinical Informatics and Surgery, SourceMedical Friday, October 24, 2014 G. AEU Credit Track 10:30 – 11:30 AM Online Preoperative Screening Becky Ziegler-Otis, RHIA, CPHQ, CHC, CASC, Administrator, Ambulatory Surgical Center of Stevens Point, Lynne Stoldt, Administrative Director of Surgical Services, Holmes Regional Medical Center, Michelle George, RN, MSN, CASC, Vice President, Clinical Services, Surgical Care Affiliates, Moderated by Helen Gregg, Assistant Editor, Becker's Hospital Review 11:40 AM - 12:40 PM Cost Reduction and Benchmarking, 10 Key Steps to Immediately Improve Profits Robert Westergard, Chief Financial Officer, Ambulatory Surgical Centers of America (ASCOA), Ann B. Geier, MS, RN, CNOR, CASC, Vice President, Clinical Informatics and Surgery, SourceMedical 1:35 - 2:35 PM Every Nurse Is a Risk Manager Judy Shapazian, RN, Administrator and Chief Executive Officer, San Luis Obispo Surgery Center 50104, Gary Richberg, RN, ALNC, Administrator, Pacific Rim Outpatient Surgery Center, Natalie Soule, RN, CASC, Administrator, Premier Orthopedic Surgery Center, Moderated by Molly Gamble, Managing Editor, Becker's Hospital Review 3:45 - 4:45 PM Key Thoughts on Medicare Inspections and Survey Readiness Tracey Harbour, BSN, RN, Administrator, Surgery Center of Pinehurst, Nueterra Healthcare, Margaret Acker, Administrator, Southwest Surgical Center, Jennifer K. Wilbur, CFO/TOSC Assistant Administrator, Northwest Orthopaedic Specialists, Moderated by Lindsey Dunn, Editor in Chief, Becker's Hospital Review Saturday, October 25, 2014 F. AEU Credit Track 9:00 – 10:00 AM The Importance of Keeping your Board of Directors Informed Angie Blankinship, BSN, CASC, Administrator, Longmont Surgery Center 10:10 - 11:10 AM Bariatric Surgery Ben Kocaj, Executive Director, and Robert W. Landerholm, MD, FACS, Surgeon, Puget Sound Surgical Center SPECIAL AEU CREDIT TRACK • 30 Great Surgeons, 36 Leading Administrators and 80 Surgery Center Speakers in Total • Keynote Speakers Terry Bradshaw, Lolo Jones and Bill Taylor • The Best ASC Business and Clinical Conference Ever • Register by Sept. 1st

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