Issue link: https://beckershealthcare.uberflip.com/i/254641
12 Operational Efficiency A mbulatory surgery center administrators are tasked with the large responsibility of ensuring that their ASC's operations are smoothly run and support a successful facility. This responsibility involves working with each member of an ASC's team, from the business office staff and front desk to nurses and surgical techs. One of the most important relationships an administrator builds is with the center's physicians. However, it can be difficult to reach out to the clinical world of the ASC, so much of which is hidden behind operating room doors. "You can't interact with all ASC physicians all of the time," says Jeffrey M. Baird, MBA, CMPE, administrator of Willamette ENT and River Road Surgery Cen- ter in Salem, Ore. "ASC operations are complex and should not be underestimated. You need an insider and a physician champion is an effective way to achieve that." Defining the physician champion A physician champion is the bridge between an administrator and the entire physician team of an ASC. To be that bridge a physician will have not only exceptional clinical skills, but an aptitude for business as well. Administrators will often find that a physician champion relationship will or- ganically grow from the interaction with a center's medical director. Qualities of physician champion include: • Respect of peers and ASC team members • Excellent communication skills • Firm grasp of human resources, accounting and financing • Ability to delegate ASCs cannot afford the layers of administration and inefficiencies often found in hospitals. An effective physician champion will use these skills to address operational concerns, such as cost and efficiency, but will also handle less tangible and politically colored issues amongst peers and ASC team members. Physician champion in action Mr. Baird serves as the administrator of an am- bulatory surgery center and a clinic, a role he stepped into two years ago. He entered into an established center as the previous administrator was retiring. The center's medical director was al- ready comfortably filling the position of physician champion. Mr. Baird did not have to struggle to make that connection. "What I did have to do, and continue to do, is keep an open line of communication with him. I can't take that relationship for granted," says Mr. Baird. During his time as administrator at his ASC, Mr. Baird has seen the value of a physician champion. Six ENT physicians, also shareholders, perform cases at the center, but the anesthesiology team is independent. "One of the biggest challenges is bringing physi- cians that aren't shareholders to the table," says Mr. Baird. Through the combined efforts of Mr. Baird and the center's physician champion, the anesthesia team now regularly meets with the center's leaders. Through these meetings, the ASC leaders and the anesthesiologists have been able to align value sets and create a level of professional comfort. Why every ASC needs a physician champion Every ASC team holds regular meetings, but there are a number of voices at the table, each one with its own perspective. These meetings can involve physician partners, clinical directors, nurses and business office leaders; the people that make an ASC tick. "There is a lot of push and shove at these meet- ings," says Mr. Baird. A physician champion can be present during policy-making meetings, lend- ing a voice to the clinical team and the business team. The ultimate goal of any ASC is to reduce costs, improve operational efficiency and ensure quality. A strong physician champion and admin- istrator relationship is fundamental to achieving these goals. n ASC Administrators & Physician Champions: The Relationship Every Successful ASC Needs By Carrie Pallardy Jeffrey M. Baird Call 508-520-3003 or visit www.Arthrosurface.com to learn more Finally, implants that are designed to truly fit the shoulder. "The non-spherical prosthetic head replicated the native head shape more accurately than the spherical prosthetic head." Jun BJ, Iannotti JP, McGarry MH, Yoo JC, Quigley RJ, Lee TQ. The effects of prosthetic humeral head shape on glenohumeral joint kinematics: a comparison of non-spherical and spherical prosthetic heads to the native humeral head. J Shoulder Elbow Surg. 2013 Oct;22(10):1423-32. 56 mm 52 mm The Humeral Head is Ovoid not Spherical HemiCAP OVO: S/I is 4mm larger than A/P For additional product information, inlcuding indications, contraindications, warnings, precautions and potential adverse effects, please visit www.arthrosurface.com An Inlay Glenoid is 10 times more stable than an onlay glenoid. "The study suggests that the humeral head is not a perfect segment of a sphere and an osteotomy along the anterior cartilage-metaphyseal inter- face does not remove only the proximal humeral articular surface. Even with a fully adaptable prosthetic implant, replacement arthroplasty is not able to restore original head geometry. Alterations to head geometry with the osteotomy described may alter the line of force through the prosthetic joint, producing eccentric loading at the glenoid, and contribute to early failure." Harrold F. Wigderowitz C. 2013 Jan 22(1):115-21,doi:10.1016/j. jse.2012.01.027.Epub 2012 May 14. J Shoulder Elbow Surg. ASTM dynamic loosening tests on file at Arthrosurface Inc. Surgery Center Development and Management The Trusted Partner of Physicians and Hospitals For over 15 years Constitution Surgery Centers has operated efficient, convenient ambulatory surgery centers that provide exceptional quality in patient care while delivering robust financial returns and practice benefits for our physician and hospital partners. In today's challenging marketplace, Constitution's expertise can make a real difference in your center's success. Constitution provides a full spectrum of services to the ambulatory surgery community: Constitution Surgery Centers, LLC is a recognized industry leader in surgery center development and management, operating centers in multiple specialties including independent facilities, hospital-physician joint ventures and hospital outpatient departments. Constitution Billing and Financial Services, LLC offers a complete array of revenue cycle management services to our partner centers. CBFS services cover billing, coding, and sophisticated statistical reporting and evaluative capabilities to promote success in center operations. Constitution Healthcare Strategies, LLC provides comprehensive professional consulting services. These include strategic planning, turnaround projects, payor contracting analysis and support, as well as representation of facilities in all types of affiliation, merger and acquisition undertakings. We would welcome the opportunity to put our experience and resources to work for you. For more information, please contact our Business Development Department at 860-667-1815 x334 or visit our website at www.cscus.net Constitution Surgery Centers, 505 Willard Avenue, Newington, Connecticut 06111