© 2026 PwC. All rights reserved. PwC refers to the US member firm, and may
sometimes refer to the PwC network. Each member firm is a separate legal
entity. Please see www.pwc.com/structure for further details. This content is
for general information purposes only, and should not be used as a substitute
for consultation with professional advisors.
We see how digital natives
will abandon their parents'
healthcare model,
so you can
think it first.