Issue link: https://beckershealthcare.uberflip.com/i/1535972
54 WOMEN'S LEADERSHIP ADVERTISINGINDEX Note: Ad page number(s) given in parentheses American Heart Association. heart.org (pg. 35) American Medical Association. ama-assn.org/gme-program (pgs. 24-26) Availity. availity.com/revenue-cycle-management (pg. 30) B. Braun. bbraunusa.com/duplex (pg. 50) Claritev. claritev.com / (866) 750-7427 (pg. 46) Clearway Health. clearwayhealth.com (pg. 41) Elsevier. elsevier.com/clinicalkey-ai (pg. 6) Guidehouse. guidehouse.com (pg. 9) HaloMD. halomd.com (pg. 45) Intuitive. intuitive.com (pg. 2) LeanTaaS. leantaas.com (pg. 56) Notable. notablehealth.com (pg. 55) Oura. s.ouraring.com/beckers2025 (pg. 51) Philips. capsuletech.com (pg. 3) SCP Health. scphealth.com (pgs. 15-19) Strata Decision Technology. stratadecision.com (pg. 12) Stryker. stryker.com (pg. 7) Temple Health. templehealth.com/urologicleader (pg. 38) Vee Healthtek. info@veehealthtek.com / veehealthtek.com / (646) 837-0837 (pg. 29) Texas hospital taps CEO, pursues critical access transition By Kristin Kuchno G ena Speer, MSN, RN, has been named CEO of Stephens Memorial Hospital in Breckenridge, Texas, as the hospital works toward obtaining critical access hospital designation. Ms. Speer, who previously served as the hospital's chief nursing officer, was appointed to the role March 25, effective immediately, she confirmed to Becker's. She succeeds Mike Easley, who was named interim CEO in December. Mr. Easley will remain with the hospital in a consulting capacity during the critical access conversion, which Ms. Speer expects to be completed in the next two to three months. To qualify for critical access designation, hospitals must have 25 or fewer inpatient beds and maintain an annual average length of stay of 96 hours or less for acute care patients, according to CMS. Ms. Speer said the designation will be a key factor in the hospital's sustainability. "As patients' needs grow and regulations become greater and more demanding without additional funding, reimbursement steadily decreases while denied services and non-covered services increase," she said. "e cost-based reimbursement model allows us to cover the cost of providing essential services and supporting the infrastructure that keeps our rural communities alive." n