Becker's ASC Review

ASC_November_December_2024

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13 EXECUTIVE BRIEFING EXECUTIVE BRIEFING 2 What drove us to develop a partnership with CBRE was the desire to offer physicians a turnkey solution for building an ASC — from financial planning, developing financial models to real estate selection and facility design. CBRE is a respected global real estate services and investment company that includes a well-defined healthcare portfolio. It's their expertise in location intelligence, real estate, architecture, construction and design services that will support physicians looking to increase their footprint and get to that first case in the ASC as quickly as possible. Q: Looking ahead, how do you envision this partnership will evolve to meet ASCs' future growth needs? What's exciting you here? MB: We believe that in the very near future, between 30% and 40% of orthopedic procedures will be performed in the ASC setting. The key is to help physicians with financing, real estate and facility design, and then institute an efficient model on top of that. Zimmer Biomet products across technology, robotic surgery systems and a smart implant all help physicians operate efficiently and deliver best-in-class outpatient procedures. We equip physicians with intra-operative and post-operative solutions that promote efficiency, whether it's getting the patient ready pre-operatively with the mymobility® app, using ROSA to assist with smart implant placement or tracking the patient post- operatively to monitor recovery with Persona IQ® The Smart Knee® Implant. We're able to truly differentiate ourselves in the market through Zimmer Biomet's partnerships with CBRE and physician-partnered ASCs. These facilities deliver best-in-class all the way across the physician, implant provider and CBRE as a partner. Patients want to go to those ASCs because they know they will get high quality care, implants and technology. Q: Is there anything else you'd like to share with readers? MB: We're very proud of what we're doing. The site-of-care shift is here and we want to bring solutions to our industry partners. We're looking across the entire spectrum of what physicians need to manage and run an ASC. I believe we're well positioned to deliver world- class service in an outpatient setting. Each solution is tailored to the individual physician because it's not a broad-brush stroke. We put on our consultative hats, understand the surgeon's goals and determine what offerings are needed from the time a physician decides to open an ASC to caring for patients post-operatively. Our approach is centered around patient outcomes. That's the key. Persona IQ: The objective kinematic data generated by the CTE with CHIRP System are not intended to support clinical decision-making and have not been shown to provide any clinical benefit. Patients must have internet access and a text-capable mobile device or a compatible smartphone to use mymobility; not all smartphone app features are available with web-based version. Not all patients are candidates for mymobility and patients should be evaluated by surgeons as appropriate candidates for remote care.

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