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Executive Briefing: Protecting OR Revenue
43
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2.870.5600 www.surgicaldirections.comNeed
What Hospital CEOs
to Know
About Surgical Services: 4 Strategies
for Protecting OR Revenue
By William Panza, MD, and Robert Dahl, MBA, Surgical Directions
M
ost hospital CEOs realize how payment trends affect the
surgery department. New payment models are making it
more important than ever for hospital operating rooms to
increase quality, improve outcomes and control costs. Few hospital leaders, however, understand how surgeon income impacts
OR performance. The fact is that changes in surgeon economics
will soon have a profound effect on OR revenue.
How? Surgeons have always been key to bringing business to the
OR. Today they are also critical to helping ORs thrive under new
quality-based payment models. Yet most surgeons are struggling
financially in the current environment. Malpractice and clinic costs
are escalating, and overall reimbursement is static or decreasing.
Hospitals that fail to support surgeons will suffer a double hit — declining OR volume as surgeons move cases to competing facilities
and declining payment as the OR struggles alone to address quality shortfalls.
What can hospital CEOs do to protect OR revenue? The first step
is to understand how the current surgical services environment
affects hospital ORs and their surgeon partners.
