Becker's Hospital Review

October 2020 Issue of Becker's Hospital Review

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118 Sponsored by: The telehealth strategy playbook for 2021 and beyond: 4 key articles for health system execs W hen the pandemic hit, health systems across the U.S. rapidly scaled their telehealth platforms to meet the urgent demand for virtual care. The federal govern- ment and commercial payers relaxed regulations around tele- health to cover additional services and boost pay rates so health systems could continue to operate safely in the virtual environ- ment. CIOs and their IT teams now are focused on developing permanent and sustainable infrastructure for telehealth, anticipating continued demand after the pandemic wanes. Patients are now comfortable with virtual care and will expect the convenience of telehealth visits in the future. The next frontier will be for hospitals to curate their digital health and virtual care offerings for a more personalized patient experience. Health systems with easy-to-use technology and appealing interfaces will be more attractive to patients expecting retail-like healthcare delivery. In the following roundup, you will find the latest trends in telehealth and discover how C-suite executives of leading health systems are developing strategies to make telehealth a revenue-generator in the future. Articles included: 20 healthcare heavyweights form telehealth task force The Wave of Telehealth Adoption During COVID-19 Will health systems sustain telehealth if pandemic pay rates, coverage drop? 12 health system execs outline post-pandemic telehealth strategy 20 healthcare heavyweights form telehealth task force By Jackie Drees T wenty healthcare leaders from organizations including Kaiser Per- manente and Humana established the Taskforce on Telehealth Pol- icy to develop long-term recommendations for virtual care. e National Committee for Quality Assurance, Alliance for Connected Care and American Telemedicine Association convened the task force, which will create recommendations for policymakers on how to maxi- mize telehealth benefits while ensuring patient safety and how to inte- grate remote care into the healthcare ecosystem. e group will hold its first meeting June 29 and plans to issue recommendations in early Sep- tember. Here are the 20 members of the task force: • Peter Antall, MD, CMO of Amwell • Krista Drobac, executive director of the Alliance for Connected Care • Yul Ejnes, MD, clinical associate professor of medicine at Brown University • Rebekah Gee, MD, CEO of Louisiana State University Health Sys- tem • Nancy Gin, MD, executive vice president of quality and chief quality officer of Kaiser Permanente Foundation • Kate Goodrich, MD, senior vice president trend and analytics of Humana • Lawrence Hofmann, MD, digital health medical director of Stanford Health Care • Ann Mond Johnson, CEO of American Telemedicine Association • Chuck Ingoglia, president and CEO of National Council for Behav- ioral Health • Chris Meyer, virtual care director of Marshfield Clinic • Peggy O'Kane, president of national committee for quality assur- ance • Sean Cavanaugh, chief administrative officer, Aledade • Kerry Palakanis, connected care operations executive director at In- termountain Healthcare • Nicholas Uehlecke, federal liaison at HHS • Michelle Schreiber, MD, director of quality measurement and value based incentives group and center for clinical standards and quality at CMS • Dorothy Siemon, senior vice president of policy development at AARP • Julia Skapik, MD, medical director of informatics at National Asso- ciation of Community Health Centers • Jason Tibbes, chief quality officer of Teladoc Health • Andrew Watson, MD, vice president of University of Pennsylvania Medical Center • Cynthia Zelis, MD, CMO of MD Live n

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