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18 POPULATION HEALTH 18 CEO / STRATEGY Hospital rebrands: 22 name changes in 2019 By Alia Paavola B elow are 22 hospitals that have announced or completed name changes or other rebranding efforts in 2019, reported by Becker's Hospital Review: 1. LifeBridge renames Bon Secours Baltimore Hospital Bon Secours Baltimore Hospital has a new name: Grace Medical Center. 2. Partners rebrands to Mass General Brigham For the first time in 25 years, Boston-based Partners HealthCare has a new name: Mass General Brigham. 3. South Dakota health system to join Mayo network, change name Regional Health, a five-hospital system based in Rapid City, S.D., changed its name to Monument Health and joined the Mayo Clinic Care Network in January. 4. Providence St. Joseph rebrands i Renton, Wash.-based Providence St. Joseph Health in 2020 is unifying its 51 hospitals, 829 clinics and other entities under the "Providence" brand in 2020. 5. Wisconsin hospital changes name aer joining Marshfield Clinic Beaver Dam (Wis.) Community Hospital changed its name aer be- coming part of Marshfield (Wis.) Clinic. 6. U of Louisville's first change to KentuckyOne hospitals aer deal: eir names e University of Louisville (Ky.) renamed Jewish Hospital and Ken- tuckyOne Health's other Louisville assets aer selling to the University of Louisville. 7. Children's Hospital of Wisconsin is now Children's Wisconsin Children's Hospital of Wisconsin in Milwaukee changed its name to Children's Wisconsin Oct. 21, 2019. 8. Virtua launches new brand, look Marlton, N.J.-based Virtua unveiled its new brand, including a new brand strategy and logo Oct. 7, 2019. Changes to the Virtua brand include the formal inclusion of the word "Health" in its name as well as a new positioning strategy: Here for Good. 9. Meet M Health Fairview, a new brand linking 13 hospitals in Minnesota Minneapolis-based Fairview Health Services, University of Minneso- ta and University of Minnesota Physicians have launched their new brand: M Health Fairview. 10. Delaware's largest health system has a new name Wilmington, Del.-based Christiana Care System, the largest health system in the state, has adopted a new name: ChristianaCare. 11. South Nassau changes name aer finalizing Mount Sinai part- nership Oceanside, N.Y.-based South Nassau Communities Hospital was re- named Mount Sinai South Nassau in September 2019, more than nine months aer finalizing its partnership with the New York City-based Mount Sinai Health System. 12. Maryland hospitals merge, unveil name for combined system Anne Arundel Medical Center in Annapolis, Md., and Doctors Com- munity Health System, a single-hospital system based in Lanham, Md., merged to create a new system: Luminis Health. 13. Atrium Health rebrands Concord hospital Atrium Health's hospital campus in Concord, N.C., has a new name. e facility, previously called Carolinas HealthCare System North- East, is called Atrium Health Cabarrus, effective Aug. 2, 2019. 14. Marin General to rebrand: 5 things to know Greenbrae, Calif.-based Marin General Hospital and its partners formed a single healthcare entity called MarinHealth, the organiza- tions said July 30, 2019. 15. Ascension rebrands community health sites in 3 states St. Louis-based Ascension rebranded its community health services in Louisiana, Arkansas and Texas as part of a larger effort to standard- ize the integrated health system under a unified name. e Daughters of Charity Services in Arkansas and Louisiana rebranded to DePaul Community Health Services, while the Texas division now operates as Ascension DePaul Services. All groups adopted the Ascension logo. 16. UPMC hospital quietly changes name UPMC Pinnacle Lititz (Pa.) quietly dropped the Pinnacle from its name July 1, 2019. 17. MercyOne Health unifies 450+ care locations under one brand Clive, Iowa-based Mercy Health Network unveiled a new brand and name Feb. 1, 2019. e health network rebranded to MercyOne to reflect the organization's growth in the last 20 years. 18. Cleveland Clinic renames 4 hospitals Cleveland Clinic unveiled new names for four Florida hospitals it ac- quired Jan. 1, 2019. Indian River Medical Center in Vero Beach is now Cleveland Clinic Indian River Hospital. Cleveland Clinic renamed Martin Health System, a three-hospital system in Stuart, Cleveland Clinic Martin Health. Martin Health's three hospitals also were re- branded to include the Cleveland Clinic name. 19. CommonSpirit Health brand emerges aer merger finalized As of Feb. 1, 2019, there's a new name in healthcare: CommonSpirit Health. e $29 billion Chicago-based system, formed by the merger of Dignity Health and Catholic Health Initiatives, is jointly led by two CEOs who believe everyone deserves access to affordable, quality healthcare. 20. CHI rebrands select KentuckyOne Health facilities Louisville-based KentuckyOne Health and its parent company re- vealed plans Jan. 22, 2019 to rebrand its facilities in the eastern and western parts of the state. e facilities will be rebranded CHI Saint Joseph Health. Officials said the goal of the rebrand is to unify the organization under a single strategic vision heralded by the facilities' parent company, Englewood, Colo.-based Catholic Health Initiatives. 21. Adventist Health System completes rebranding at 47 hospitals Adventist Health System completed its rebrand to AdventHealth, the Altamonte Springs, Fla.-based system announced Jan. 2, 2019. 22. Citrus Valley Health partners rebrands Citrus Valley Health Partners in Covina, Calif., rebranded to Emanate Health in May 2019. n