Issue link: https://beckershealthcare.uberflip.com/i/1194306
23 23 CEO/STRATEGY Hospital rebrands: 11 name changes in the second half of 2019 By Alia Paavola B elow are 11 hospitals that have an- nounced name changes or other re- branding efforts aer July 1, 2019. 1. Renton, Wash.-based Providence St. Joseph Health is unifying its 51 hospitals, 829 clin- ics and other entities under the "Providence" brand in 2020, the system announced Nov. 11. 2. Beaver Dam (Wis.) Community Hospi- tal changed its name aer becoming part of Marshfield (Wis.) Clinic. It will now be called Marshfield Medical Center-Beaver Dam. 3. e University of Louisville (Ky.) plans to rename Jewish Hospital and KentuckyOne Health's other Louisville assets. Jewish Hos- pital will be renamed to to U of L Hospital — Jewish Campus. Our Lady of Peace will become U of L Health — Peace Hospital. Sts. Mary and Elizabeth Hospital will become U of L Health — Mary & Elizabeth Hospital. 4. Children's Hospital of Wisconsin in Mil- waukee changed its name to Children's Wisconsin Oct. 21. 5. Marlton, N.J.-based Virtua unveiled its new brand Oct. 7. Changes to the Virtua brand include the formal inclu- sion of the word "Health" to its name. 6. Wilmington, Del.-based Christiana Care System, the largest health system in the state, adopted a new name: ChristianaCare. 7. Oceanside, N.Y.-based South Nassau Com- munities Hospital was renamed Mount Si- nai South Nassau in September, more than nine months aer finalizing its partner- ship with the New York City-based Mount Sinai Health System. 8. UPMC Pinnacle Lititz (Pa.) quietly dropped the Pinnacle from its name July 1. 9. Atrium Health's hospital campus in Concord, N.C., has a new name. e facility, previously called Carolinas HealthCare System NorthEast, was re- named Atrium Health Cabarrus Aug. 2. 10. Greenbrae, Calif.-based Marin Gener- al Hospital and its partners formed a sin- gle healthcare entity called MarinHealth. 11. St. Louis-based Ascension rebranded its community health services in Louisiana, Ar- kansas and Texas as part of a larger effort to standardize the integrated health system un- der a unified name. e Daughters of Charity Services in Arkansas and Louisiana rebrand- ed to DePaul Community Health Services, while the Texas division now operates as the Ascension DePaul Services. All groups also adopted the Ascension logo. n Montefiore inks deal with United Arab Emirates By Alia Paavola N ew York City-based Montefiore Health System signed an agreement to offer complex medical care to patients from the United Arab Emirates. Montefiore joined a group of several other leading U.S. hospitals that have signed agreements with the UAE health department to bridge the specialized care gap. Under the agreement, Montefiore provides people from Dubai and Abu Dhabi with specialized medical care, such as cardiac surgery and neurology services. In addition, Montefiore plans to collaborate with UAE providers to share medical expertise. The agreement adds to a partnership with the UAE that gives Emirati patients care through Montefiore. "We have had a clear vision for our international program," said Peter Semczuk, DDS, senior vice president and ex- ecutive director of Montefiore "This agreement with UAE allows us to share our expertise globally." n Riley Children's strikes partnership in Beirut By Emily Rappleye I ndianapolis-based Riley Hospital for Children inked an agreement Oct. 14 with American University of Beirut Medical Center in Lebanon to formally collaborate in pediatrics, adolescent medicine, pediatric surgery and pediatric cardiac surgery. Riley Children's is part of Indiana University Health. The In- dianapolis-based health system had an existing affiliation with the Beirut medical center. The new pediatric-focused collaboration will involve the exchange of residents, stu- dents, fellows and faculty; joint research and educational programs; and collaboration on infection control programs, antimicrobial stewardship, quality and safety, among other activities. It may also involve humanitarian efforts. "Riley Children's Health is interested in extending our reach to kids around the globe, whenever we can. This memoran- dum of understanding allows us to help set up state of the art care in areas near patients' homelands. This helps with language and culture, as well as expense," Riley Children's CMO Elaine Cox, MD, said in an emailed statement. n