Becker's ASC Review

September_October_2019_ASC

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Executive Briefing: 52 Executive Briefing specialties, and we adapt our model to fit the requirements of each individual group. Q: How do you adapt your models to fit the unique needs of practices both within and outside of the gastroenterology space? JK: First and foremost, CRH Anesthesia assesses the current anesthesia needs of each physician practice it encounters. We offer several models, flexible both in structure and in the engagement of providers. It is well known today that many gastroenterologists have implemented anesthesia programs; we have found that they can all benefit both clinically and financially from a full or partial association with CRH. Beyond these programs, CRH can also help gastroenterologists who are looking to convert from a moderate sedation program to using propofol and utilizing anesthesia providers for the first time. Our MAC Development Program is tailored to fit the needs of gastroenterology practices that have never implemented their own anesthesia service previously; but need access to CRH's scaled resources for a timely, safe, and successful start to their new business line. Lastly, CRH also offers full anesthesia management services where an existing ambulatory surgical center seeks a quality anesthesia partner skilled in staffing, revenue cycle management, and the daily operations of an outpatient setting. Q: What are some important factors for practices to consider when looking for an anesthesia partner or service provider? JK: There are many factors that go into selecting the right anesthesia management company for an individual group or facility. For example, at CRH we serve over 50 facilities and share our best practices gleaned from our many similar locations. For a vital service like anesthesia, open communication and a proactive approach go a long way toward optimizing patient satisfaction, safety, and scheduling efficiency. Additionally, the ability to attract and retain high-quality providers is a crucial differentiator. A well-selected partner extends benefits to the procedure room and to your patients' experience in all aspects. TR: At CRH we believe trust is of ultimate importance. Our partners can expect that their anesthesia team will enhance their clinical expertise to advance patient care in the right direction, but the right anesthesia provider also adds value beyond top quality medical care. To us, this means building relationships with your patients and supporting the clinical plans and business goals of the facility's management team and its physician partners. Alignment on every level is a key part of our solution.n CRH Medical brings innovative solutions to Gastroenterologists. CRH Anesthe- sia is a provider of anesthesia and management services to ambulatory surgical centers nationwide. The CRH O'Regan System offers safe and effective in-office or ASC treatment for symptomatic hemorrhoids. Whether exploring what value anesthesia can bring to its practice for the first time or seeking a partnership to bring stability and strengthen its current operations, CRH Anesthesia offers flexible anesthesia models to best meet the needs of our partners and custom- ers. CRH has partnered with over 3,000 Gastroenterologists nationwide to help them alleviate hemorrhoids, a condition which costs the healthcare system an estimated $2B+ per year, 60% of which can be attributed to diagnosis without treatment. CRH provides physician-to-physician medical training for hemor- rhoid banding and anorectal care along with comprehensive clinical, opera- tional and marketing support.

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