Issue link: https://beckershealthcare.uberflip.com/i/1120168
33 33 CEO/STRATEGY American Hospital Association introduces new chairman By Anuja Vaidya T he American Hospital Association formally intro- duced Brian Gragnolati as its chairman at its inau- gural leadership celebration April 7. Mr. Gragnolati, president and CEO of Morristown, N.J.- based Atlantic Health System, will serve a yearlong term as head of the AHA. His prior experience includes serv- ing as senior vice president of the community division at Baltimore-based Johns Hopkins Medicine and president and CEO of WellSpan York (Penn.) Hospital. "Through his career, in settings of every size, Brian has never lost sight of what matters most," said Nancy Howell Agee, immediate past chair of the association, who in- troduced Mr. Gragnolati at the celebration. "In his own words: 'Healthcare is people taking care of people.'" The association includes nearly 5,000 healthcare organi- zations and 43,000 individual members. n Hospital CEO turnover down 35% this year, report finds By Morgan Haefner T wenty-six hospital CEOs have stepped down this year, nearly 35 percent less than the 35 recorded in the same peri- od a year prior, according to consulting firm Challenger, Gray & Christmas. "The churn we have been experiencing at the top since last August, with monthly totals well higher than average, seems to have cooled, at least for the moment," Andrew Challenger, vice president of Challenger, Gray & Christ- mas, said in a prepared statement. For the month of April, hospital CEO depar- tures remained steady at five, compared to four recorded in the same month of 2018. Across all sectors, the average tenure for an outgoing CEO in April was just under nine years. Challenger, Gray & Christmas said this is the lowest average tenure for a single month since November 2016. n Why this font is gaining popularity in healthcare advertising By Mackenzie Bean S erif fonts, which contain small strokes at the end of characters, are often used in newspapers or books. Now, the font type is also gaining traction in the healthcare sector, reported Business Insider. The publication noticed many healthcare companies use serif fonts in their branding and marketing materials. The oncology EHR vendor Flatiron Health and health insurance startup Oscar Health, both in New York City, use a serif font called Tiempos in their branding. San Francisco-based One Medical uses a similar font called GT Super. Jaime Lopez, head of brand at Flatiron Health, said her choice to use this font type was purposeful. "It's really that it feels sophisticated, there's a warmth, a little more humanity than a sans serif type face," she told Business Insider. "Especially in health tech, you need to appear really warm, trustworthy and mature." n Emory files plan for $1B 'health innovation district' By Ayla Ellison A tlanta-based Emory University filed a rezoning application with the city of Brookhaven, Ga., de- scribing its plans for a $1 billion "health innova- tion district," according to the Atlanta Business Chronicle. Emory purchased roughly 60 acres in Executive Park in Brookhaven in 2016. In the rezoning application, Emory said it plans to use the property for mixed-use develop- ment, including medical services, a hospital, a hotel and commercial space. e new development would add to "the successful programs in orthopedics, sports medicine, brain health, medical science education and health infor- mation technology already located on the site," according to the report. e new development, which could take 15 years to fin- ish, would be across the street from a new $1.5 billion hospital campus being built by Children's Healthcare of Atlanta, according to the report. n