Becker's Hospital Review

26 POPULATION HEALTH 26 CEO/STRATEGY Former Mount Sinai, Google, Oscar Health leaders launch women's healthcare company By Jessica Kim Cohen K indbody, a new women's healthcare compa- ny, opened a pop-up fertility clinic in New York City Aug. 1 as part of its nationwide launch. e team behind Kindbody — led by the company's co-founder Gina Bartasi, the former CEO of fertili- ty benefits startup Progyny — is building a national network of boutique-style women's healthcare clinics. e startup will initially focus on fertility care and egg freezing, before expanding into mental health, nutri- tion and gynecology services. "Healthcare is bifurcated and siloed, but it doesn't have to be," Ms. Bartasi said in a company news release. "Our objective is to reinvent the existing healthcare delivery model by providing a continuum of care — a true verti- cal integration of all women's healthcare needs." To launch Kindbody, Ms. Bartasi tapped an expert team of former executives from Google, health in- surance startup Oscar Health, oncology EHR vendor Flatiron Health, primary care practice One Medical and Mount Sinai Health System in New York City. "Women's health is interconnected," said Fahimeh Sasan, DO, co-founder and founding physician of Kindbody and a former assistant clinical professor of obstetrics, gynecology and reproductive science at Mount Sinai. "Your mental and physical health direct- ly affect your reproductive health." Dr. Sasan added Kindbody will prioritize integrating patient-facing technologies, such as online schedul- ing, as part of its care model. "We know there's demand for innovation and more cost-effective treatment," she said. "We believe in the consumerization of healthcare and bringing care di- rectly to the patient is imperative." At the pop-up clinic Aug. 1, physician partners from Kindbody offered patients complimentary fertility tests. e free service will continue at a second pop-up clinic in Southampton, N.Y., Aug. 5 during a wellness event hosted by model Christie Brinkley. Kindbody opened its first brick-and-mortar location in New York City in late August. n 58% of Americans say Trump now responsible for outcome of ACA By Emily Rappleye I f the ACA fails, the majority of Americans will hold the Trump ad- ministration responsible, according to a poll. Fifty-eight percent of Americans said they feel the Trump admin- istration and Republicans in Congress are responsible for any future issues with the ACA because they have made changes to the law, ac- cording to a poll from the Kaiser Family Foundation. The poll was con- ducted July 17-22 among a random sample of 1,200 adults ages 18 and older living in the U.S. Most respondents (56 percent) also felt the administration was trying to make the law fail, and of those with this view, most felt it was a bad thing. However, 32 percent said they felt the Trump administration has been trying to make the law work. Meanwhile, CMS Administrator Seema Verma has a more fatalistic view of the issue. When asked if the administration wanted the ACA to fail at a July 25 appearance at the Commonwealth Club in San Fran- cisco, she said despite changes that have been made, the law is not designed to succeed. "[The ACA] was failing long before this administration came into of- fice, and the reality is it's not going to get fixed and it's not going to get better until Congress addresses it," she said, later adding, "The program has some underlying structural flaws, and we can try to take action one way or another, but the bottom line is the program is not going to work." n Meet CMS' new leadership team By Morgan Haefner C MS named two new members to its leadership team and pro- moted a third, Administrator Seema Verma said July 24. Here are three things to know about the appointments: 1. CMS named Paul Mango its chief of staff and chief principal dep- uty administrator. Mr. Mango brings more than 30 years of health- care industry experience to the job. He joins CMS from McKinsey & Co., where he was a senior partner and head of the firm's U.S. Center for Health Reform. Mr. Mango is a veteran of the 82nd Air- borne Division. 2. Chris Traylor is CMS' new deputy administrator for strategic initia- tives. He brings 26 years of public sector experience to the role. In 2016, Mr. Traylor retired as the executive commissioner of the Texas Health and Human Services Commission. Since his retirement, Mr. Traylor has been leading a healthcare consulting firm serving hos- pital operation and finance clients. 3. Ms. Verma also promoted Brady Brookes, who currently serves as CMS' deputy chief of staff, to a concurrent role as deputy adminis- trator. Ms. Brookes joined CMS in 2017 as deputy chief of staff after serving as legislative director to then-Indiana Gov. Mike Pence. n

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