Issue link: https://beckershealthcare.uberflip.com/i/1007936
92 THOUGHT LEADERSHIP How a 'Shark Tank' approach can help organizations find the next big healthcare innovation By Michael J. Dowling, President & CEO, Northwell Health E very health care organization relies on its senior leaders for ideas that will help set them apart from their competitors, but it's often the people on the front lines of clinical care, research or day-to-day operations who are the true innovators. The biggest problem most health systems face is not a lack of good ideas, but a lack of opportunity for employees to express those ideas. Every year, Northwell Health puts forth an open call to our employees to submit innovative ideas they think can significantly improve pa- tient care or our day-to-day efficiency. Our efforts to tap into the creativity that exists within all health care organizations date back more than a decade ago, when we launched an initiative called the "Idea Fo- rum" to solicit suggestions from our employees about how to improve efficiency and save money. We were flooded with a plethora of good ideas that came from employees at all levels of the organization, from the laun- dry crew and maintenance teams to departmental heads. Recognizing the gold mine of innovation that rests with- in the minds of our employees, we created a "President's Award for Innovation" in 2007 to honor individuals and teams for their pioneering ideas at our health system's An- nual Meeting. Beginning in 2017, we pushed our culture of innovation a step further by holding what we call a Made for Big Ideas showcase, where we hold an "Innovation Chal- lenge" modeled after the Shark Tank TV show. Each year, we put out a request to all employees for inno- vative ideas that could potentially be spun off into a com- mercial venture or standalone business. A committee of Northwell leaders involved in both our clinical operations and our venture capital fund reviews and selects what they consider the top ideas, which are then presented to a panel of external judges. Similar to the TV show, the panel receives a written proposal about each idea and the em- ployees have five minutes to give their best sales pitch and answer questions about how their ideas could impact the health system or be transitioned into legitimate businesses. These presentations are filmed and broadcast throughout our health system. The judges select one winner and a first runner-up, each of whom receive a $500,000 investment, while the next two runners-up each receive $100,000 to fur- ther advance their ideas. The showcase has undoubtedly fostered a culture of inno- vation across our organization, providing us with ideas we would not have otherwise received, but it also enhances employee morale. This kind of engagement makes em- ployees feel like their talents and knowledge are recog- nized and appreciated, and encourages them to look at their daily responsibilities through a creative lens. The most influential and out-of-the-box ideas often come from peo- ple who are involved in the day-in and day-out delivery of patient care. At this year's showcase, two of our medical researchers pre- sented their proposal for a first-ever, non-invasive method for diagnosing endometriosis based on the analysis of menstrual effluent, which took first prize. Second place went to a team of IT-proficient physicians and nurses who are developing an "EMRBot," which has the potential to sig- nificantly improve physician-patient encounters by utilizing chatbots to transcribe speech directly into the patient's EMR. Not only do these innovations have the potential to signifi- cantly impact the way we deliver care here at Northwell, but we will utilize our venture capital resources to give these employees the proper backing to ensure that their innova- tions can be commercialized and made available to provid- ers across the country. The employees who came up with the ideas also receive a financial stake in those businesses so they may reap the rewards of their ingenuity. The ideas that we have been able to commercialize are not only coming from clinicians and researchers. Several years ago, one of our environmental services supervisors helped develop a new patient privacy curtain called Hand Shield ® , which includes a 10-inch-wide panel of cleanable laminate along the outer edge of the curtain where most people grab it, making it easier and less costly to clean, and reduc- ing the build-up of bacteria. The Hand Shield ® is now being used in hospitals across the country. Many healthcare leaders ask me what the hurdles were for implementing this program. It takes commitment by leadership, trust in your employees and talented peo- ple to organize. If you give employees the opportuni- ty to share their thoughts and suggestions, you will be overwhelmed by the amount of good ideas you receive. There is a palpable hunger within our industry for this kind of innovation. Leaders must establish a culture in which people are free to make suggestions without fear of being humiliated or ignored. A culture without fear of reprisal, and one that doesn't present unnecessary hurdles, can quickly cultivate innovation, boost employee morale and improve day-to- day operations. n