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GI & Endoscopy March 2015 • Vol. 2015 No. 1 INDEX Table of Contents p. 4 Gastroenterologist Thought Leadership p. 5 Physician Spotlight p. 12 GI Company & Technology News p. 22 GI Practice Management p. 23 23 GI Physicians Making Headlines Here are 23 GI physicians who made the news for various leadership moves and industry honors. p. 17 4 Thoughts on GI Innovation What are the biggest challenges and opportunities for GI innovation? p. 22 10 Statistics ACOs, cash pay and more: What alternative payment models are gastroenterologists considering? p. 20 19 GI/Endoscopy Company Updates to Know By Carrie Pallardy From FDA approvals and acquisitions to competition and leadership moves, gastroenterology and endoscopy com- panies have had a busy start to the year. Here are 19 news updates to know. The European Commission granted approval for AbbVie's all-pill hepatitis C treatment for use in the 28 European Union countries. Actavis will acquire Auden Mckenzie for approximately £306 million, or $460.6 million, in cash as well as a two- year royalty on a percentage of gross profits of one of Auden Mckenzie's products. Preparing for Potential GI Payment Cuts: 3 Quick Tips By Carrie Pallardy Upper GI/endoscopy procedure codes have already undergone reduction in reimbursement. Last year, lower GI/endoscopy codes, including colonoscopy, were up for CMS review. The potential for cuts was one of the foremost concerns for gastroenterologists in 2014. That review has since been postponed until 2016, and the possibility of reduced reimbursement lurks in the not-so-distant future. Two American Gastroenterological Association lead- ers and practicing gastroenterologists offer three vital ways in which to prepare for those hypothetical cuts and mitigate any effect they may have. Colonoscopy is at the heart of gastroenterology. It is a diagnostic and therapeutic tool, and it has become the central figure in the crusade against colorectal cancer. Seven gastroenterologists reflect on how the procedure has changed over the past few decades, how it is used today and what the future holds for colonoscopy. continued on page 23 continued on page 5 continued on page 22 7 Gastroenterologists Leading GI Mega-Practices p. 12 The Evolution of Colonoscopy: The Past, Present and Future of GI's Mainstay Procedure By Carrie Pallardy 13th Annual Spine, Orthopedic and Pain Management-Driven ASC Conference + The Future of Spine June 11-13, 2015 Westin Michigan Avenue Hotel • Chicago, IL 80+ Surgeons Speaking & 108 Sessions For more information, visit www.beckersspine.com or call (800) 417-2035. ASCREVIEW SPINE REVIEW