Becker's Hospital Review

Becker's Hospital Review July 2013 Issue

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17 Sign up for the COMPLIMENTARY Becker's Hospital Review CEO Report & CFO Report E-Weeklies at or call (800) 417-2035 ven Health Analytics named Banner Boswell among its 100 Top Hospitals for 2013. Baptist Medical Center East (Montgomery, Ala.). Baptist Medical Center East, part of Montgomery, Ala.-based Baptist Health, is a 150-bed acutecare hospital. It offers general medical and surgical services, as well as specialized services such as orthopedics and peripheral vascular services. The hospital includes a Level II neonatal intensive care unit, a therapy center for inpatients and outpatients, the Baptist Breast Health Center, a sleep disorders center and an endoscopy center. Baptist Medical Center East was recognized by Truven Health Analytics on its 100 Top Hospitals list for 2013. Billings (Mont.) Clinic Hospital. Billings Clinic Hospital is a 272-bed facility under Billings Clinic, a community-owned organization that also includes a multispecialty physician group practice and a 90-bed skilled nursing and assisted living facility. The hospital offers a Level II trauma center, a 15-bed transitional care unit, a 14-suite family birth center with a Level III neonatal intensive care unit, an inpatient cancer care unit and a surgery center. Billings Clinic Hospital was named one of Truven Health Analytics' 100 Top Hospitals in 2013. Bon Secours St. Francis Hospital (Charleston, S.C.). Bon Secours St. Francis Hospital, a 204-bed Magnet-recognized facility, is part of threehospital, Charleston, S.C.-based Roper St. Francis Healthcare. Five Sisters of Charity of Our Lady of Mercy opened the hospital in 1882 as St. Francis Infirmary, the first Catholic hospital in South Carolina. The hospital now offers a range of services, including a bariatrics program, cancer center, endoscopy center and neuro-spine center. Bon Secours St. Francis Hospital was named one of Truven Health Analytics' 100 Top Hospitals in 2013. Boone Hospital Center (Columbia, Mo.). Boone Hospital Center began as a 40-bed hospital in 1921. The hospital has since grown to include 400 beds, but the campus retains the original hospital building, which has been remodeled, expanded and is in use today. The Magnet-recognized facility, which is affiliated with St. Louis-based BJC HealthCare, offers a wide array of services, including cardiology, neurology, oncology, surgery and obstetrical services. Boone Hospital Center was named to Healthgrades' list of America's 100 Best Hospitals in 2013 and received Healthgrades' Distinguished Hospital Award for Clinical Excellence and Outstanding Patient Experience Award every year from 2011 to 2013. 7 Cape Cod Hospital (Hyannis, Mass.). Cape Cod Hospital, part of twohospital, Hyannis, Mass.-based Cape Cod Healthcare, was established in a physician's summer home in 1920. The hospital moved into a new building in 1950 and now includes 259 beds, a surgical pavilion, and centers devoted to cancer, psychology and breast care. Cape Cod Hospital received a Coronary Interventional Excellence Award every year from 2011 to 2013 and an Orthopedic Surgery Excellence Award in 2013 from Healthgrades. Cape Cod Healthcare was named among 15 Top Health Systems by Truven Health Analytics in 2013. 14 Carilion Giles Community Hospital (Pearisburg, Va.). Carilion Giles Community Hospital is a 25-bed critical access hospital under Roanoke, Va.based Carilion Clinic. The hospital offers 24-hour emergency care, advanced diagnostic procedures, minimally invasive surgery, nuclear medicine studies, rehabilitation programs and a diabetes management program. In 2013, Carilion Giles Community Hospital received a Patient Safety Excellence Award and Outstanding Patient Experience Award from Healthgrades. 21 Central DuPage Hospital (Winfield, Ill.). Central DuPage Hospital began as a 113-bed acute-care hospital in 1964, and is now a 313-bed full-service hospital. The hospital is part of Cadence Health, which formed when Central DuPage Hospital partnered with Delnor Hospital in Geneva, Ill., in 2011. Central DuPage Hospital offers cancer care, cardiology services, a neurosciences institute and orthopedic services. This year, the hospital was named one of Truven Health Analytics' 100 Top Hospitals for the sixth time in the last seven years. 28 Central Valley Medical Center (Nephi, Utah). Central Valley Medical Center is a 25-bed critical access hospital offering labor and delivery services, cardiopulmonary services and diagnostic imaging. The hospital also houses a surgical center, which opened in 2011, and a clinic with family physicians, an obstetrician/gynecologist, a general surgeon and an orthopedic surgeon practice. Central Valley Medical Center was named one of the top 59 and 100 critical access hospitals in the country in 2012 and 2013, respectively, by iVantage Health Analytics. Charles A. Dean Memorial Hospital (Greenville, Maine). Charles A. Dean Memorial Hospital is a 25-bed critical access hospital that began as a YMCA and 10-bed hospital created by a logging company in 1911. The hospital, which is a member of Brewer-based Eastern Maine Healthcare Systems, includes diagnostic, emergency and rehabilitation services, podiatry, general and orthopedic surgery and a primary care practice. iVantage Health Analytics named Charles A. Dean Memorial Hospital as one of the top 59 and 100 critical access hospitals in the country in 2012 and 2013, respectively. Chelsea (Mich.) Community Hospital. Chelsea Community Hospital is part of seven-hospital Saint Joseph Mercy Health System, which serves communities in southeastern Michigan. The 113-bed hospital completed a $40 million renovation that made nearly all patient rooms private in December 2012. Chelsea Community Hospital is also expanding its affiliation with Ann Arbor-based University of Michigan Health System, which will allow the health system to provide more inpatient services at the community hospital. Chelsea Community Hospital won Healthgrades' Patient Safety Excellence Award in 2013 and its Outstanding Patient Experience Award every year from 2011 to 2013. 1 2 3 ONLINE PATIENT ENGAGEMENT & HOSPITAL MARKETING STRATEGIES A focus on a digital marketing strategy can help meet your patient acquisition objectives and boost patient retention. Try these strategies for the month of August to educate on service line information specific to the health observance: 8 9 NATIONAL BREASTFEEDING MONTH MARKETING & OUTREACH IDEAS Write a blog series around the benefits of breastfeeding – for both mother and child, healthful alternatives to breast milk for babies with a milk intolerance, etc. 15 16 10 AUGUST 17 Create a dedicated landing page for child-birthing and breastfeeding classes & resources--offer a download and monitor traffic. Promote page across all channels, digital & traditional. Create a secure micro-site for Future Moms & Moms in your commmunity! Share hospital resources, class & event information, blogs, clinician tips and spotlights, and highlight pediatricians to keep these patient populations engaged with your brand! 22 23 24 29 30 31 NEED MORE ENGAGEMENT STRATEGIES? SCAN THE CODE OR CONTACT BERYLHEALTH TODAY! 855.958.2273

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